VentureBeat - Latest Comments in 4 ways to get automatically rejected by an angel investor

Re: 4 ways to get automatically rejected by an angel investor

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Re: 4 ways to get automatically rejected by an angel investor

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Re: 4 ways to get automatically rejected by an angel investor

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Re: 4 ways to get automatically rejected by an angel investor

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Re: 4 ways to get automatically rejected by an angel investor

kerryrosenhagen — Fri, 20 Nov 2009 15:26:37 -0000

After re-reading the about exchange, I think part of the disagreement may be due to varying definitions of 'exit strategy'. If we are talking about providing the angel investor with a realistic sense of being able to make a great return and exit the investment within his/her timeline, then I agree that it is something the company can and should help the angel think through. If we are talking about a corporate strategy to build the business to be acquired (or even go public) on a timeline, then an 'exit strategy' is most often very distracting and potential damaging to the company. Management will start to run the company to maximize short term performance in an effort to make it as attractive as possible, since valuation is usually based on trailing 12 months. Management's focus needs to be on creating value over the long-term, otherwise its future will definitely be short-term.

Independent of the above, I feel strongly that EVERY COMPANY, especially those seeking capital, should have a 5 year plan. Its the only way any investor can be sure they have thought through how their business strategy might produce financial success. Agreed it is a guess at best, and the potential investor is free to ignore it if they like. However, every one of my clients is a better company now because of what they learned through the process of developing the 5 year plan.

Re: 4 ways to get automatically rejected by an angel investor

Jason Cohen — Fri, 20 Nov 2009 11:55:17 -0000

Good discussion though guys, thanks for the perspectives!

If I may weigh in, first it's clear that "Angel" can mean several things, which might be the cause of the disconnect. For example, there's "Angel" as is "before the planned A and B rounds" and "Angel" as in "We shouldn't need any more money than this."

I am writing from the latter perspective; it's possible (correct me!) that e.g. Kerry is writing from the former? In any case, clearly there are different possible motives.

I would agree that if the business is healthy, exit opportunities do appear in the sense that a growing, profitable company of a certain size or higher is always in demand, even as a profitable division of a holding company designed for such things. I also agree that myopically setting you sites on "exit" could damage your perspective on just building a good company.

Still, for an investor it's nice to have possible exits understood. E.g. that it's typical for this industry to consolidate.

But there are other ways -- like balloon loans -- for an Angel to make a good return without worrying about exit at all!

Re: 4 ways to get automatically rejected by an angel investor

kerryrosenhagen — Wed, 18 Nov 2009 09:59:48 -0000

Labeling someone's argument a 'common misconception' is 'common' way to discredit the argument in a condescending way. I have been involved in company's who's management was myopically focused on its exit strategy such that it ran an excellent business nearly into the ground. If they would have focused on running the business there is no question in my mind that the would have achieved their 'exit' goals, but instead they now are trying to rebuild the business. It is my opinion and experience that successful companies with excellent financial results are always marketable, and the best way to achieve excellent financial results is to focus on your business strategy, not your exit strategy. If you focus on the exit strategy and fail to achieve it, you likely will have destroyed much of the value you had once created.

In the end, this discussion is largely philosophical, and I have a feeling we will have to agree to disagree.

Re: 4 ways to get automatically rejected by an angel investor

basilpeters — Wed, 18 Nov 2009 08:38:58 -0000

Kerry - that's what makes angel investing interesting. Angels are much more diverse than traditional Venture Capital investors. When I invest, I want to get my money back. And I'd like to get it back in 3 to 5 years instead of 10 to 12 years. So I like to focus on companies that can produce an exit in 3 to 5 years.

I have to disagree with your comments about 'damaged goods' or 'short timers'. This is a common misconception. There is NOTHING different about managing a company to maximize shareholder value and investment return. In fact, I believe the primary job of every management team is to maximize shareholder value (assuming the company has investors).

I also strongly disagree with your point about an exit opportunity 'presenting itself'. This is another common mistake. The exit is just another business process. An optimum exit requires strategy, planning and execution.

Re: 4 ways to get automatically rejected by an angel investor

kerryrosenhagen — Tue, 17 Nov 2009 20:15:41 -0000

So good angel investors agree with you. If they disagree, they are by definition bad angel investors. Got it.

Re: 4 ways to get automatically rejected by an angel investor

kerryrosenhagen — Tue, 17 Nov 2009 19:53:10 -0000

I don't want to invest in anyone with an 'exit strategy'. The only strategy I want to invest in, ever, is a growth strategy. Principals with an exit strategy are by definition 'short timers'. Never invest in a short timer. If the deal falls through, you are left with damaged goods. Businesses should never be managed to maximize short-term objectives. Focus on maximizing the long-term value and the 'exit opportunity' will present itself.

Actually, "Presenting an exit strategy" should replace "have 5 year projections" in the list. Every business should have five year projections. You know, and they know, that they are only a guess. I'd much rather invest in a business that has a plan for growth than a business that has a plan to exit.

Re: 4 ways to get automatically rejected by an angel investor

Tina — Tue, 17 Nov 2009 07:41:17 -0000

thanks for the insights!

Re: 4 ways to get automatically rejected by an angel investor

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Re: 4 ways to get automatically rejected by an angel investor

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Re: 4 ways to get automatically rejected by an angel investor

Jason Meinzer — Sat, 14 Nov 2009 18:42:28 -0000

Thanks for the insight, very timely for us as we've just begun to actively seek angel capital and looking for transparent perspectives from the other side...

jason@cityryde.com

Re: 4 ways to get automatically rejected by an angel investor

Thomas Aabo — Mon, 09 Nov 2009 21:07:27 -0000

Great Post ! Honesty and transparency IS the new economy - although seems the old economy is having a hard time going quietly into the night. Still tons of stuff getting funded on flashy ppts and 'old-boy networks'.

Re-educating myself and shedding corporate marketing speak, AKA; all the no-no's of this article - then applying general best practices of web2.0, AKA; WYSIWYG, total transparency, etc is the goal - but, you have to catch yourself!

Thanks Jason - help us keep it real ;o)

Re: 4 ways to get automatically rejected by an angel investor

Shreyas Kulkarni — Mon, 09 Nov 2009 03:33:07 -0000

kudos to u jason ... it's a really hardhitting article ... loved it.

shreyas

Re: 4 ways to get automatically rejected by an angel investor

Founder — Sun, 08 Nov 2009 04:34:32 -0000

I have the feature slide with all the checks in my deck but I tell investors it's all BS since our 2 competitors are in closed Beta. It's just there because they expect it.
Also when I am asked about the 5 year plan I always say we can take out the magic 8 ball and see what it says.

Investors don't like my answers to much.

Great post.