VentureBeat - Latest Comments in Ad Infuse, for highly targeted mobile advertising

Re: Ad Infuse, for highly targeted mobile advertising

edwin — Fri, 26 Oct 2007 02:22:10 -0000

AdInfuse doesn't work that well - I started using AdMob, switched to AdInfuse, and switched back becuase AdInfuse has very low CPMs! CPM is the best way to tell how an ad network is doing, and these guys did not do a very good job! AdMob worked the best, better than google for me. Plus, Adinfuse has slow code that added latency to my website (this is important in mobile!). Hopefully they will get better in the future, but for people that know this space, they are not the one to choose...

Re: Ad Infuse, for highly targeted mobile advertising

Chris Morrison — Fri, 26 Oct 2007 00:05:28 -0000

Perhaps it is unethical -- I'm ambivalent about the data. Like NebuAd (see the link) they receive a lot of info, but it's not identifiable to any particular person. I think the knee-jerk reaction any sane person would have is that they don't want companies to have that -- but then, the data is also part of a system that people are intentionally using, hopefully for free (as a sort of exchange).

You're probably right about AdMob, though. They're on quite a roll, any nothing has slowed them down, yet.

Re: Ad Infuse, for highly targeted mobile advertising

A. Smith — Thu, 25 Oct 2007 21:12:41 -0000

Interesting company, but Third Screen and Admob have advantages such as Madison Avenue relationships and ease of deployment respectively. Both of these advantages are huge for developers. I'd bet on TSM and AdMob before Ad Infuse, though I like the Ad Infuse model. Problem with the Ad Infuse model is the unethical selling of demographic data by the carriers. It is not acceptable under any circumstances.