<?xml version="1.0" encoding="utf-8"?>
<rss xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title>VentureBeat - Latest Comments in Ad optimizer YieldBuild raises $6 million &amp;#8212; this area is getting competitive</title><link>http://venturebeat.disqus.com/</link><description>News about Tech, Business and Innovation</description><atom:link href="https://venturebeat.disqus.com/ad_optimizer_yieldbuild_raises_6_million_8212_this_area_is_getting_competitive/latest.rss" rel="self"></atom:link><language>en</language><lastBuildDate>Sat, 14 Jun 2008 02:12:55 -0000</lastBuildDate><item><title>Re: Ad optimizer YieldBuild raises $6 million &amp;#8212; this area is getting competitive</title><link>http://venturebeat.com/2008/03/03/ad-optimizer-yieldbuild-raises-6-million-this-area-is-getting-competitive/#comment-675165</link><description>&lt;p&gt;Hubpages used the mechanism for in their hubs profits calculation &lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">dave stevens</dc:creator><pubDate>Sat, 14 Jun 2008 02:12:55 -0000</pubDate></item><item><title>Re: Ad optimizer YieldBuild raises $6 million &amp;#8212; this area is getting competitive</title><link>http://venturebeat.com/2008/03/03/ad-optimizer-yieldbuild-raises-6-million-this-area-is-getting-competitive/#comment-517074</link><description>&lt;p&gt;That is an interesting article. In our experience website owners find it difficult to understand visitor behaviour even with good systems such as Google Analytics.&lt;/p&gt;&lt;p&gt;We have recently come across an excellent piece of software that not only allows them to monitor individual user behaviour in real time, but also facilitates direct engagement between visitor and user. This has been increasing conversions by an average of 15% in the websites we have implemented it in.&lt;/p&gt;&lt;p&gt;It seems that the individualised data gives a more enlightening perspective.&lt;br&gt;&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Mark.Jones</dc:creator><pubDate>Fri, 23 May 2008 09:44:31 -0000</pubDate></item></channel></rss>