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And wow - 45 million iPhones & iPod Touch devices sold to date - If you divide that by the 1.5 billion app store downloads Apple reports, that translates to an average of 33 iPhone apps downloaded for each user - if my math is correct.
Does that seem believable ?
If I understand things correctly, AdMob only sees numbers for people surfing the web on their phone. That's a very limited population as compared to all people with phones. I have a Windows Mobile phone as a phone+PDA - no data plan. If I had a data plan then I would only check email, not surf the web, and that's how all Windows Mobile users I know use their phones. If your screen isn't big, then you won't surf the web; just look at the phones featured ad admob.com. If your mobile web browser (the current IE) won't render html well, then you won't be surfing the web.
AdMob is serving its own interests by ignoring how limited their data is. Bloggers and journalists should be motivated to educate and inform the public, which means pointing out these limitations. On the other hand, anyone whose job is to look at such data should be intelligent enough to see through the fluff of such PR and understand the true meaning of the numbers.
but it still shows that windows is currently not able to strengthen its position
at mobile internet usage.
If you also consider how important internet is today on desktops and laptops this
data still provides enough to do some estimations.