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Does Avatar represent the future of movies? Maybe not
The downside to Adobe is that most of their solutions plug PDF or flash in some form or shape. In that sense its not exactly open, though PDF and flash are fairly ubiquitous. But if Adobe can provide a better solution overall (which I think they are best equipped to do), then it can be the start of something truly new and innovative.
The potential here is to be the firm that successfully delivers on the promise of moving from the metaphor of the document on the desktop to a notion of documents as collaborative, interactive, and dynamic stores of information. Conversations rather than artifacts.
It works great. The flash-based app works on all browsers and on my Linux box too. The biggest issue is getting people who want to respond to the trainers to hook a microphone to the PC -- but most people just ask questions into the public chat box.
I'm a fan of this product and hope Adobe takes another bite out of Microsoft's platform.