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http://digital.venturebeat.com/2008/09/16/adroll-gets-financing-boost-for-co-op-ad-network/
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VentureBeat: Adroll gets financing boost for co-op ad network

Courtland Smith · 1 month ago

Worth noting that Adify offers publishers much more than just an ad server. They also provide reporting, inventory forecasting, media buy review capability, ability to set minimum price by ad space, ability to accept buys across multiple sales channels, etc.