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Does Avatar represent the future of movies? Maybe not
Not surprised EPC passive Tag world, is an bad business model for startup,
In short issues curently Alien is faced with are:
Low volume of tags sale on per customer basis, also per tag costs an customer 5 cents in 2010 now about 25 cents vs. 22 cents to make one currently.
Competiting with well established players such as TI, Philips and other who own fabs, and able to use this product as an filler product. When they are not running DSP's...
I can see VC's wanting to unload this one, and collect.
RK!