VentureBeat - Latest Comments in Baby boomer social network TeeBeeDee implodes

Re: Baby boomer social network TeeBeeDee implodes

Chuck_Nyren — Fri, 10 Jul 2009 10:50:06 -0000

From my book Advertising to Baby Boomers, 2005/2007:

Web pundits are drooling over social networking sites.While this business
model is successful and will continue to be, I’m not convinced
that people over fifty really care about la-de-da virtual socializing.There
has to be a reason to join and hang out other than simply being a
Baby Boomer. Sites that center around specific interests like gardening,
politics, health, travel, dating, food, art, sports, real estate, education,
grandparenting, volunteering, mentoring, etc. will attract a 50+
base. But few want or need to simply hop online and proclaim,“Hello!
I’m Joe and I’m a Baby Boomer!”

Re: Baby boomer social network TeeBeeDee implodes

Norman Goodman — Mon, 06 Jul 2009 16:34:27 -0000

Camille and Robin you may or may not know that a baby-boomer is 50+, not 40+. And baby-boomers are not as tech savvy, or tech willing as other demographics, so they tend to stay with what they are familiar.

Most of all, and most unfortunately, advertisers do see the value of advertising to their only loyal demographic, half of whom are seniors, the 65+.

Also, no one in their 40's wants to be called a "boomer". It's not their generation.

I know, I've been Editor-In-Chief for the longest on-line magazine for the mature market. seniorcitizensmagazine.com and we syndicate to the boomer audience.

Norman

Re: Baby boomer social network TeeBeeDee implodes

JB — Mon, 06 Jul 2009 15:52:46 -0000

Uh...Camille...Robin is a she. Might want to do a little fact-checking before assuming next time.

Re: Baby boomer social network TeeBeeDee implodes

Alec Stolz — Mon, 06 Jul 2009 13:33:54 -0000

I understand the thinking behind trying to corner the over 40 niche, but I don't understand why someone would go to TBD over a facebook or a twitter?