VentureBeat: Breaking down DEMO’s social footprint
Air2air
· 9 months ago
Dang - that Techrigy SM2 tool is something else! Those guys deserve a medal. Thank you Sudha for mentioning it. What a great idea and execution for us to know how well we're getting our stuff out there.
Sudha Jamthe
· 9 months ago
@Air2air, glad you like the post.
John
· 9 months ago
So who was that "woman in the red coat" who so distracted Ben Metcalfe?
Air2air
· 9 months ago
She would have distracted all of us probably.
Waleed Abdulla
· 9 months ago
Interesting how there are so many more links coming from twitter than facebook. I guess that's because DEMO appeals to the tech crowd, who use twitter more.
Eric Eldon
· 9 months ago
Er... "Keep in mind that it didn’t draw from any of the talk on the DEMO Live site."
sujamthe
· 9 months ago
@waleed, as Eric pointed out this does not include the status updates or comments that were shared using facebook. That is a number that facebook only knows and is not public.
All data here was pulled out from the public internet. So the small 'social network' number that you see are status updates of people whose profiles are public and archived on Google or from other public places.
Van Riper
· 9 months ago
Also interesting how Belgium was source of 2nd most clicks after the US by a large margin of other countries. Why was this so popular in Belgium?
Shirley
· 9 months ago
Terrific work! Sudha. I only watched on the first day, while the demos were very interesting and certainly of great value, but the level of viewers (at least from Facebook) was less than expected, some were just down right low class.
However I thought the streaming was of quite a good quality, even with a little glitches here and there, Bitgraavity guys deserve a big pat in the back.
My favorite from Day One is Pixetell. That's a cool product. I've gotta play with it some time.
Jeremy
· 9 months ago
Sorry to play devils advocate, but... while this is interesting data and the charts are nice, how is it actionable? Looking at this, I'm not sure how the DEMO folks would use this information to change their marketing plan.
sujamthe
· 9 months ago
@Jeremy,
Excellent question!! Good metrics should show what is working and what is not working. It should also be granular enough to be able to take action to change outcomes for future campaigns.
The "Number of Search results" shows the social footprints broken down by the social media mix. The time and resources spent on each of these mediums is a conscious marketing decision so it shows whether the medium is responding favorably. e.g. You can see in the first graph from Hootsuite the tweets sent by @demotweets, which was not a huge number of tweets.
Another powerful thing to do with all these graphs is to click on them in the real SM2 tool and see the real data. So Demo marketing can see each blog post or tweets and understand who are their market influencers that they need to establish or engage better going forward.
For example it shows 508 blogs who covered Demo09. All are not going to be in their pr list and can be added for future press updates.
The tone graph is usually for marcom or pr to followup on negative posts as it may require the company to engage in conversations via comments. This is especially true for product companies. For DEMO it shows overall how the conference was received in social media. We could add traditional media to this graph also as a category, but we have not done so in this case.
Jeremy
· 9 months ago
I think you hit the nail on the head with engagement-- there's a lot of work in that aspect of this... tracking down the influencer's contact info, delegating a response, tracking your interactions in different mediums, and giving visibility to all of that for your team so that you're building on your efforts over time.
I wonder how many brands do an effective job of tracking their engagement and outreach efforts over time, and are able to really build a relationship with influencers, as opposed to fire and forget blog comments.
sujamthe
· 9 months ago
@jeremy,
yes its lot of work, but there are cool technologies evolving to make it easier for companies to build evangelists programs and integrate into their existing workflows.
A lot of brands are engaging in real conversations. trackingtwitter and twibs track 4500 brands just on twitter (thanks to @briansolis who shared these with me)
sujamthe
· 9 months ago
@Shirley, thanks, glad you enjoyed it.
Each of our facebook experience is going to be different based on our subset of our friends who logged into facebook from Demo live. The Demobeat sessions engaged more users to comment and ask questions. I have captured screenshots of these conversations here on flickr - http://ow.ly/I4Z
You can see different set of users as I got volunteers to get screenshots for me, so its a mix of what we all saw at different times throughout the two days.
Engago team
· 9 months ago
The main question remains: How much sales will these companies generate thanks to appearing on Demo?
Graeme Thickins
· 9 months ago
Re: the main question being sales for the presenters... Sales become much easier with media impressions and awareness, which DEMO delivers in spades.
All Comments
All data here was pulled out from the public internet. So the small 'social network' number that you see are status updates of people whose profiles are public and archived on Google or from other public places.
However I thought the streaming was of quite a good quality, even with a little glitches here and there, Bitgraavity guys deserve a big pat in the back.
My favorite from Day One is Pixetell. That's a cool product. I've gotta play with it some time.
Excellent question!! Good metrics should show what is working and what is not working. It should also be granular enough to be able to take action to change outcomes for future campaigns.
The "Number of Search results" shows the social footprints broken down by the social media mix. The time and resources spent on each of these mediums is a conscious marketing decision so it shows whether the medium is responding favorably. e.g. You can see in the first graph from Hootsuite the tweets sent by @demotweets, which was not a huge number of tweets.
Another powerful thing to do with all these graphs is to click on them in the real SM2 tool and see the real data. So Demo marketing can see each blog post or tweets and understand who are their market influencers that they need to establish or engage better going forward.
For example it shows 508 blogs who covered Demo09. All are not going to be in their pr list and can be added for future press updates.
The tone graph is usually for marcom or pr to followup on negative posts as it may require the company to engage in conversations via comments. This is especially true for product companies. For DEMO it shows overall how the conference was received in social media. We could add traditional media to this graph also as a category, but we have not done so in this case.
I wonder how many brands do an effective job of tracking their engagement and outreach efforts over time, and are able to really build a relationship with influencers, as opposed to fire and forget blog comments.
yes its lot of work, but there are cool technologies evolving to make it easier for companies to build evangelists programs and integrate into their existing workflows.
A lot of brands are engaging in real conversations. trackingtwitter and twibs track 4500 brands just on twitter (thanks to @briansolis who shared these with me)
Each of our facebook experience is going to be different based on our subset of our friends who logged into facebook from Demo live. The Demobeat sessions engaged more users to comment and ask questions. I have captured screenshots of these conversations here on flickr - http://ow.ly/I4Z
You can see different set of users as I got volunteers to get screenshots for me, so its a mix of what we all saw at different times throughout the two days.