DISQUS

Sameer · 2 years ago

I love it. The price point seems reasonable. 12K for a corporate marketing department to see how the blogosphere is reacting to, say its earnings announcement or a PR crisis is justifiable.

Well done, Sameer

Skeptic · 2 years ago

Matt, have you actually tried the product?

I had a demo with these guys a few months ago and the first unscripted keyword I entered returned W3C page as a top "blog", while the real important coverage was missed.

The idea of measuring influence simply by these links is suspect at best. Much of real influence spread through offline mechanisms which cannot be measured by link counts.

ted · 2 years ago

I would rather spend 48k a year on a human being who can synthesize the data using freely available tools. In fact, that's what I am doing.

Matt Marshall · 2 years ago

Skeptic,

Well, I was limited to the demo that they gave. They did let me take them to and fro within the American Idol example, however, no, I didn't have freedom of my own searches. Good point, and I've made the clear in the update. My point at the end was meant to suggest this isn't shouldn't be about the numbers of eyeballs, and that Buzzlogic needs to go further. I do believe that they've made a first stab at this, and its a good effort -- but much, much more rich, fertile ground yet to till.

Todd Parsons · 2 years ago

Matt, thanks for your thoughtful review of our service--we're happy to give you a closer look. And while we’re off to a good start, I do agree there is plenty of fertile ground to be tilled. Hopefully, you'll be willing to share our progress over the coming months.

Sameer, your experience in the space speaks for itself. I appreciate your acknowledgement of the value we’re delivering for a very low price.

Skeptic, thanks for taking the time to share your opinion. We’ve made immense progress building our index and evolving our application since beta, and I hope you’ll give us a second look. Drop me an email if you’re interested.

Finally, I'm sure some folks share your view Ted. But it should be made clear that BuzzLogic is focused on more than driving visibility into social media. Our customers are driving us to continue developing features that enable them to engage and build relationships with the blogging community, and visibilty is simply the foundation for doing that.

Todd Parsons
Chief Product Officer

Rohit Verma · 2 years ago

I am sure, this is one of the pioneering concepts for PR in the new era of bursting communications. In my view if we tried or promoted the concept to influence blogs, then surely the analysis will get corrupted as data points woud have been plugged. SO may be, we should leave aside influencing the bloggers, let this be a sanctury for thoughts and not a induced breeding ground.

David Moring · 2 years ago

We have done a lot of work in the area of textual analysis, ontologies, scale free networks, and other "bursting" and "tipping point" technologies. The first thing that we have learned is that nothing replaces human experience and intuition. In fact there are now books discussion how data mining is often incorrectly used to replace intuition, with expensive results.
That said, tools such as this, provide a way for a human being to have a broader/better/objective view of the data, and can help focus the intuition.
Given the increasing speed of communication, the non-linearity of how many people it impacts, the pervasiveness of Internet technology--this is an important field that should be watched for innovation and new ideas. Those that get it right, will set their clients on exponential growth paths such as hush puppies, facebook, you tube...

Whatever-ishere · 2 years ago

thanks for the GREAT post! Very useful...

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