DISQUS

VentureBeat: Confirmed, finally: Online ad company Federated Media raises $50 million

  • Sramana Mitra · 1 year ago
    I think FM should pick up a few flagship sites that they can use to drive traffic to the rest of their portfolio.

    One of the things that is not happening much yet, but if big media plays its cards right, it will, is that “traffic” will be used as a currency to recruit strong voices into networks. In other words, WSJ can easily recruit FM’s top authors with the lure of brand and traffic.

    What is FM’s strategy to counter this, when it starts happening?