http://venturebeat.disqus.com/News about Tech, Business and InnovationenTue, 15 Apr 2008 14:29:43 -0000http://venturebeat.com/2008/04/15/confirmed-finally-online-ad-company-federated-media-raises-50-million/#comment-14684820<p>I think FM should pick up a few flagship sites that they can use to drive traffic to the rest of their portfolio.</p><p> One of the things that is not happening much yet, but if big media plays its cards right, it will, is that “traffic” will be used as a currency to recruit strong voices into networks. In other words, WSJ can easily recruit FM’s top authors with the lure of brand and traffic.</p><p> What is FM’s strategy to counter this, when it starts happening?</p>Sramana MitraTue, 15 Apr 2008 14:29:43 -0000