DISQUS

Dave Butler · 2 years ago

Time for those Google folks to maybe start worrying about something. Sir Martin Sorrell from WPP is ready for a battle. We will use all his connections his new opurchase wins in the long term over Google Doubleclick. WPP knows the ad game and they are connected.

When Google bought Doubleclick Sorrell was quoted as saying "Google is a short-term friend and a long-term enemy and probably the shorter term just got a little bit shorter and the longer term got a bit closer as a result of the DoubleClick acquisition".
P-Air · 2 years ago

Don't forget, WPP also invested in the only public white label social networking provider, LiveWorld, w/whom they have also entered into a JV. (See http://www.liveworld.com/news/press/09.12.06.html and http://www.liveworld.com/news/press/10.17.06.html).