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http://venturebeat.com/2007/10/15/eloqua-lead-generation-for-b2b-marketers-takes-23m/
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VentureBeat: Eloqua, lead generation for B2B marketers, takes $23M

Andrew Wyatt · 2 years ago

Discovering Business website Visitors by revealing company name, location, language is great. However this only the beginning; the visitor needs to be worked on and converted into a lead by setting up conversations instead of mailings. Conversations defined by the interest shown in products or services. www.LEADSExplorer.com offers such a solution by combining the visitor identification with integrated CRM and the capability analyze the reactions of lead on the different communications send. At least one step beyond the solution from Eloqua.