VentureBeat - Latest Comments in Facebook’s behind-the-scenes tracker of your web behavior

Re: Facebook’s behind-the-scenes tracker of your web behavior

Courtney Benson — Mon, 03 Dec 2007 09:08:54 -0000

Many companies are collecting data on consumers that they are not aware is being collected and many companies have relationships that the public does not know exist. Just take a look Paypal and Doubleclick. How many people know that when they go to the Paypal site and hit the button for the Paypal plus creditcard that they actually go to the DoubleClick web site? This is just one example. I think the real issue here is that companies want to garner data so that they can sell but are afraid to ask their constituency for permission. I was involved in one of the early personalization/privacy companies (YOUpowered) some years back and we recognized early that people were concerned about their privacy but if you asked for permission to get this data they frequently said yes. What a concept “Ask and you may receive”. Just a thought.

Re: Facebook’s behind-the-scenes tracker of your web behavior

Courtney Benson — Mon, 03 Dec 2007 09:06:53 -0000

Many companies are collecting data on consumers that they are not aware is being collected and many companies have relationships that the public does not exist. Just take a look Paypal and Doubleclick. How many people know that when they go to the Paypal site and hit the button for the Paypal plus creditcard that they actually go to the DoubleClicks web site? This is just one example. I think the real issue here is that companies want to garner data so that they can sell but are afraid to ask their constituency for permission. I was involved in one of the early personalization/privacy companies (YOUpowered) some years back and we recognized early that people were concerned about their privacy but if you asked for permission to get this data they frequently said yes. What a concept “Ask and you may receive”. Just a thought.

Re: Facebook’s behind-the-scenes tracker of your web behavior

Jason Schramm — Sun, 02 Dec 2007 16:54:58 -0000

Travelocity must have implemented it because I keep getting notified that a Facebook friend saved money on a ticket with travelocity. I was first notified a few weeks ago, and it pops back up every few days.