VentureBeat - Latest Comments in Facebook developing own ad targeting technology

Re: Facebook developing own ad targeting technology

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Re: Facebook developing own ad targeting technology

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Re: Facebook developing own ad targeting technology

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Re: Facebook developing own ad targeting technology

Lee Lorenzen — Fri, 24 Aug 2007 14:00:06 -0000

Matt,

Facebook has clearly said that app developers get to keep 100% of the ad revenue on their "canvas pages" which are a subset of the overall facebook user interface. Facebook reserves the top, left and bottom areas of the screen for their own UI elements and ads.

The key for developers is that they should rent their ad real estate out rather than sell their applications too early for sub $1.00 per user rates. For those who want the full story on why users are worth from $1 to $10 dollars to developers please see:

http://www.facebook.com/top...

WRT your comment about Microsoft losing money on their ad deal with Facebook, this makes no sense and you can read about why in the full story on why Facebook is worth $100 billion (i.e., $500 per user x 200 million users in Dec. 2008) which is explained in the post in my Official Altura Ventures and AppFactory Facebook Investment Fund Group:

http://www.facebook.com/top...

Thanks,
Lee Lorenzen

Re: Facebook developing own ad targeting technology

saar gur — Thu, 23 Aug 2007 21:46:18 -0000

Publishers generally want the highest eCPM from an ad network and Facebook is best positioned to deliver the highest eCPMs within this environment. This should not be a surprise to anyone.

If facebook has (a) the richest data set about its users with decent optimization technology and (b) a great salesforce focused on selling ads to this specific demographic, it should be able to drive the highest eCPM on all of its pages (including third party application pages).

If you are a facebook application developer and you decide to use a different ad network, you will probably have less reveneue (a lower eCPM).

Until Facebook can deliver this product/ecpm, it would be pretty sweet if Facebook could offer its guaranteed MSN CPM rates to its third-party developers...
:-)

Re: Facebook developing own ad targeting technology

Jitendra — Thu, 23 Aug 2007 14:35:12 -0000

This is very interesting...What Facebook is developing could be the most sophisticated ad targeting system based on user activities etc. rather then users visiting sites as is the care right now.

They could also potentially extent the service to get into AdSense kind of model by tracking facebook users across the internet on even small site...

Interesting although not entirely unexpected development.

-Jitendra

Re: Facebook developing own ad targeting technology

ANon — Thu, 23 Aug 2007 13:26:19 -0000

you are worthless. first of all, facebook already has ads in the newsfeed, which is what the wsj article suggests. big deal. some reporting to repeat a meme that's moronic in the first place.

Re: Facebook developing own ad targeting technology

Rex Dixon — Thu, 23 Aug 2007 12:53:31 -0000

Thanks for the Lookery mention. It is quite interesting that Facebook is going this route; saw the article on WSJ earlier. Great spin as always Matt!

Rex Dixon
Publisher Relations
Lookery