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Rex
Good analysis. I think they are still figuring out their Platform & monetization pieces.
On reading the FB blog, my impression was that Facebook itself is not sure why exactly it has taken off in Canada. The factors they mention make sense but somehow it seems it was more of a perfect storm of sorts. The real magic will be can they repeat it now in other lucrative markets?
Also, just because it takes off in a metro doesnt really mean that it will take off in the entire country. There are more micro-regional factors in play here. Lets see if FB does equally well in Vancouver.
I have yet to meet a student or anyone under 21 that doesnt use on.
Every computer lab i got too, everyone has facebook open and I've heard just as many conversations about fb addictions as i do about crackberries at my corporate job.
I'm sure they'll eventually hit on something. Even after they pissed off well over half their users with the news feeds "scandal", we all knew that despite the uproar we weren't going anywhere. Now that's brand loyalty!
I'm a strong believer in niche social applications, which is why after leaving Facebook I'm building PTrades, a social site for commodity traders, and I'll certainly implement F8 for any members on the site who are FB users, because it lets my application benefit from all of the personal information stored at facebook.
I resisted for quite awhile, fearful of its newsfeed, but once I discovered you could limit your profile AND there wasn't massive corportization (yet) I willingly joined. Myspace, which I had been faithfully addicted to for the previous year, just got too many ads. But even since joining facebook two months ago I'm becoming skeptical of how long I can use it as a communication haven safe from advertisement -- it will be interesting to see if (or for how long) the Marketplace stays in the hands of actual facebook users.