DISQUS

Lee Lorenzen · 2 years ago

Altura Ventures, the world's first facebook-only VC firm, applauds facebook for taking this step on Facebook's part to push developers towards building more engaging applications.

As they say: “if you can measure it, you can manage it.” Up until now, Facebook only measured (or rather only published) the net number of App Users. This led many developers to focus solely on this one metric -- in fact, even the number of installs vs. uninstalls per day was hidden.

Jesse Farmer, CTO of Adonomics, an Altura Ventures portfolio company, is enhancing the Adonomics API to allow app developers to begin to track a whole host of metrics and to truly measure and manage the complete lifecycle of their users. This will include the integration of the new stats that Facebook is now publishing on a daily basis in addition to the time-based graphs that Adonomics (formerly Appaholic) presents to show the history of each app.

I’m pleased to see these moves by Facebook towards more transparency in their metrics. With increased transparency will come increased trust from advertisers who simply want to spend their dollars wisely. In addition, this is yet another sign that Facebook is taking care of their most valuable asset: the attention span of their user base.

Jeremiah Owyang · 2 years ago

I think they got their terms of the measurement attributes confused, as they're really measuring Interaction, not engagement. I also think you may have confused Attention (no worries, a common oversight) too, which is 'time spent'.

details here:
http://www.web-strategist.com/blog/2007/08/31/f...