VentureBeat - Latest Comments in FatKat to use quant investing to help you pick stocks

Re: FatKat to use quant investing to help you pick stocks

new york life insurance compan — Thu, 03 Jan 2008 19:13:22 -0000

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Re: FatKat to use quant investing to help you pick stocks

on line spielbank — Thu, 03 Jan 2008 06:29:00 -0000

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Re: FatKat to use quant investing to help you pick stocks

Rusty — Wed, 10 Oct 2007 04:20:14 -0000

Hi Chris, does this company that you speak of do joint ventures and if so, could you send me more info?.

Thanks,Rusty

Re: FatKat to use quant investing to help you pick stocks

Chris Zaharias — Thu, 22 Mar 2007 12:23:11 -0000

A couple reasons, Rockwell. First, our advertiser clients share their conversion data with us and might be nervous about us competing with them on keywords. We would never use their data for anything other than optimizing their own ppc campaigns, but some of them would be nervous nonetheless.

Second, we continue to have more business available to sign than we can handle, so we have to pick and choose where we allocate our resources. In that context, growing advertiser spend with good, long-term relationships is job #1 and is what'll lead to the best valuation for us long-term. Doing arbitrage would make us $$, but the enterprise value to a potential acquirer of those arbitrage efforts probably wouldn't be as high as of that manpower were applied to getting another $100M in spend under management.

Re: FatKat to use quant investing to help you pick stocks

Rockwell — Thu, 22 Mar 2007 02:11:36 -0000

Chris, I've always wondered: why doesn't Efficient Frontier apply its software to affiliate marketing, as opposed to only soliciting clients (or do you already)? I would think that you would be able to make huge money in arbitrage if the system works as well as I've heard.

Re: FatKat to use quant investing to help you pick stocks

Chris Zaharias — Wed, 21 Mar 2007 20:16:27 -0000

There's also a very interesting firm [which I work for] called Efficient Frontier that's been applying quant math to how best to value and optimize paid keywords on search engines.

The future of everything from airplane ticket pricing, to advertising optimization, to equity trading is... algorithms.