VentureBeat - Latest Comments in Fine-tuning: Facebook makes Pages, Events ads more interactive

Re: Fine-tuning: Facebook makes Pages, Events ads more interactive

Leonid S. Knyshov — Wed, 03 Jun 2009 03:01:01 -0000

This is very nice!

If they fan'ed my page, they get updates from me. A one-click opt-in. This is huge!

Heck, I'll allocate some money to FB ads now.

Re: Fine-tuning: Facebook makes Pages, Events ads more interactive

website design — Wed, 03 Jun 2009 01:32:48 -0000

Great content as usual. Keep it up! Thanks again.

Re: Fine-tuning: Facebook makes Pages, Events ads more interactive

william — Wed, 03 Jun 2009 01:18:38 -0000

Why should a Facebook member be happy about an ad system that they bring value to and receive noting in return ?

Facebook is a web 2.0 share cropping silo. Members add content; members clicks ads, members add value. Facebook locks in the content, generate revene from the ads, and hordes millions in revenue that they should be sharing with the community,

Re: Fine-tuning: Facebook makes Pages, Events ads more interactive

Eric Rosser Eldon — Tue, 02 Jun 2009 23:47:42 -0000

Phil, everything you say is valid, except for the part about the "pro-Facebook spin" -- I'm not trying to be pro-Facebook. Overall, these changes seem like a good idea to me because they mean less clicking around. In the past, some social network advertising has been focused on making people click around more to create more impressions. As you said, I think the stream is important, much more important than getting an initial click to a fan page.

Re: Fine-tuning: Facebook makes Pages, Events ads more interactive

Phil — Tue, 02 Jun 2009 23:25:48 -0000

I don't mean to be a troll, but this seems to have very pro-Facebook spin to it.

As an advertiser, I can imagine this artificially inflating ROI (more fans) while reducing the actual return (views of the message on a fan page). I guess that it depends how important you view the stream, since advertisers will get entry into that no matter how a user becomes a fan.

Just one opinion that all these little tweaks Facebook does aren't entirely altruistic or helpful.