DISQUS

VentureBeat: Fliqz and Kaltura bring video capability to the masses, make Brightcove’s prices look insane

  • Mike · 1 year ago
    Another player in this market is Twistage (http://twistage.com/) who our company uses. We used to use videoegg and evaluated fliqz and kaltura both of which are great services but we opted for twistage and couldn't be happier. Their custom service is incredible.
  • peter · 1 year ago
    The guys at viewmy.tv build Internet TV platforms and social networking platforms.
  • brc · 1 year ago
    If you seriously think Fliqz and Kaltura are competitors of Brightcove and Move Networks, I don't think you understand the market. They operate on different business models, and they've chosen to do that for good reason.

    You don't say "WOAH! Lexus has a big problem- Kia is now making a really cheap car that can get you to work just like the Lexus." So why would you use that same type of reasoning when it comes to online video?
  • Dan Kaplan · 1 year ago
    I'm not sure you read closely enough. I point out that Fliqz and Kaltura are going after markets "that Brightcove and its ilk have all but ignored,", but Fliqz and (especially) Kaltura represent a trend towards the commoditization of the space. I'd say this is a serious challenge, any way you look at it.
  • sarah · 1 year ago
    Brightcove didn't ignore this market. They went into it originally and then realized they were losing money hand over fist with every passing day. They decided to change strategies and go after the bigger fish. I don't ever see them making good to their investors, though. They've made so many mistakes in business models so far with I'm sure more to come.
  • Thomas · 1 year ago
    First Fliqz says they are going to be "profitable" in a year, now they say they are looking for $10mln?

    Which is it?

    I agree with sarah about chasing unprofitable customers..
  • Pual Banister · 1 year ago
    I think that they both do operate on different business models but they share a common interest. Brightcove have established huge clients which mean from now on, with large sums of money changing hand each time, they are going to stick to the big fish as this has what has worked for them.
  • Jason · 1 year ago
    Being profitable in a year and having the ability to scale fast to get to a billion dollar company are two completely different points. They probably will be profitable in a year - they are growing faster than any other provider in the space
  • Thomas · 1 year ago
    Now they are going to get to a billion dollar company?? Ummm sure.....

    Look Fliqz started a trend towards lowball pricing.....and as more competitors follow suit, then we are going to see lower and lower prices which means lower and lower revenues...

    $4.95 video hosting anyone? Show me the billion $ from that.

    All of these companies have shown adroitness at raising money, I'm not sure that any of them have shown a profit
  • Jason · 1 year ago
    None of them have shown a profit.. your right about that.. Fliqz is targeting the mass market and at the way they are scaling, i wouldnt doubt them being a billion dollar revenue company in 3-5 years. From what I have heard, there average customer is worth 2388.00/ year and are doubling quarter after quarter.. look at their client list, MLB.com, Facebook.com, Rockyou.com, military.com, Monster, Flixster, VH1 . They claim to have about 16,000 people on their network already. Do the math.
  • Thomas · 1 year ago
    Yeah yeah I've seen their client list and when you go to half or most of those sites, those sites mostly have youtube videos posted on them....

    I have yet to see much in the way of fliqz videos on any of those sites, they may have their toe in the water but the big lifting is handled by the likes of brightcove.

    Some contests on those sites have used fliqz...etc...pilot type stuff...

    At the end of the day, who controls the profit margin?

    The companies that supply the bandwidth -- which is not fliqz -- fliqz buys the bandwidth.

    As prices fall to zero, the bandwidth suppliers (bitgravity) will hold all the cards...

    And now that youtube has high quality streams, what is to prevent youtube from rubbing out most of the competitors in the video market?

    Not much, other than so far the lack of inclincation. Trust me, to the extent the revenues develop, the inclination at youtube will develop as well...!

    Thomas
  • Jason · 1 year ago
    People want branded solutions.. fliqz is a white label type provider.. the market doesnt want youtube branding
  • Thomas · 1 year ago
    As I pointed out above, as soon as youtube decides there is money in providing "white label" video, they will do so.

    Additionally there is no barrier to entry for other entrants to the market, be it kaltura or anyone else to get into this "white label video" market.

    And finally you point out that "none of them are profitable" and you allege that fliqz is taking in $2800/customer.

    Ok, so adding that together means they are losing money at that $2800/customer...(Since none of them are profitable, right?)

    S o, the more customers they have (growth), the more money they will lose, and the more financing they will need.

    Losing money on every customer and trying to make up for it in volume sounds like the pets.com story.

    Who knows what the actual financials are but the track record is these video customers have an enormous appetite for VC money; if the business was wildly profitable, that wouldn't be the case.

    I don't think that unprofitable companies have much intrinsic value at the end of the day...

    Show me the profits, and I'll be a believer.
  • Racing Schools · 1 year ago
    As long as Fliqz and Kaltura can sustain, they would cause a big stir in the market. If their VCs are Investment Banks, they would be in trouble with their insane offerings.
  • Edmund Ng · 1 year ago
    I used to use Brightcove but you would be stupid not to switch. Competition is sometimes good for innovation as I feel Fliqz and Kaltura offer more substantial benefits in the long term.
  • MonkeyMail · 1 year ago
    Mulitcast Media [www.multicastmedia.com] is not only profitable but has been in the market for over 8 years. These are the guys directly beating up on Brightcove. I fail to see how anyone would think that becuase a coulple IT guys got some VC money and convinced a few customers to "try it out" that Fliqz and Kaltura are something to watch out for.
    "Fliqz’s model revolves around its simplicity. You go to its site, select a subscription level that reflects the size of your audience, pay for it and then add a few lines of code. Its substantial ease of use and quick deployment has enabled it to bring in around 17,000 customers, most of whom are using the ad-supported free version that grants them 500 streams a month."
    Now...exactly how hard is it win business this way? Oh...and what did you say the margin is here? Shaking in my boots..........
  • Jenny · 1 year ago
    Interesting discussion... Fliqz alleges they are "growing" by leaps and bounds yet if you go to alexa: http://www.alexa.com/data/details/traffic_detai...

    And click on "Rankings" you'll see they've gone from ~2,000 to ~50,000 over the past few months.

    That means they've lost 90% of their page views... yet this is a growth phase?

    Yeah, that's why we all believe what CEO's say

    Jenny
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