VentureBeat - Latest Comments in Four keys to a great PR campaign

Re: Four keys to a great PR campaign

Brochure Design — Thu, 04 Aug 2011 07:06:53 -0000

it would decide whether to read it. Many people and companies, it is assumed that the text is the most important element and ignores the element of design and printing.

Creative Brochure Design

Re: Four keys to a great PR campaign

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Re: Four keys to a great PR campaign

william — Wed, 09 Jun 2010 04:11:49 -0000

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Re: Four keys to a great PR campaign

Adam Toren — Tue, 23 Jun 2009 16:30:08 -0000

Michael,

Great addition to the list!
Thanks for the comment!

Re: Four keys to a great PR campaign

Michael Selvidge — Mon, 22 Jun 2009 18:32:21 -0000

Adam -
I would add another P to this list.

Personalization. Spamming reporters with your release is not the way to go. Make sure you are connecting with the proper reporters, and send them personalized emails ie.

"John - last month you wrote about emerging tech companies from Israel, and I have some news about an Israeli company that is riding the tech wave you referenced..." (OK, pretty boring, vanilla example, but you get the idea).