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Good luck Google, but honestly, I hope the innovative startups survive and you don't buy them all :)
I wonder why Google didn't have an 'answer' to Yahoo! Answers :)
It seems like Y! Answers is one of the most successful 'pure social' search and Google had their Answer's product but it didn't work as well as the one Yahoo! lunch.
wow one word can effect the sense of a sentence and you guys take out whole paragraphs!
How can we take the interview at face value if that's the case?
Doug
In other words - let each user decide what factors they would like included in their personalized SERPs. If a user has signed into Google they should have a main menu that would allow customization regarding what variables to include or not include for their search results.
They should also be warned about privacy implications. Savvy users will always sign out and delete cookies before doing any searches - to get the most generic results. There is no one size fits all for everyone.
It is best that Google's Engineers and Developers NOT be so aloof and hidden from the users. They could learn alot by having constant give and interactive take and not being so theoretical in their directions.
Most of the interviews with Marrissa gives are focussed on the theoretical - these interviews need to be balanced with input from lead Search quality Engineers and Developers to access how they plan to achieve these goals.
Social Search= People Search + Search Engine 2.0, exactly what Spock has placed to the Web half of years ago, and is now having some great community support for this experiment.
Otherwise it could be too late for Google (it's never too late? :lol:), taking into account not the greatest reputation of Google anymore in the community, in the last two years (Google has become a giant, so not a true friend anymore).
Anyway it's the GREAT news. We'll see something really exciting happening very soon!
SOCIAL Search it's probably the most important that could happen in the Web 2.0 World today, along with DataPortability and OpenSocial.
Kind Regards,
Andrey Golub- a Spock Evangelist and Blogger
http://www.spock.com/Andrey-Golub
I totally agree with her. I think that offering a human edited search engine supplemented with search crwaler results is a great idea. Google should also users to add their personalized SERPs with Google results.
Maybe Marisa should stop counting the millions she's made for doing very little at Google and lookup a little company that is making social search a reality today for the fortune 1000, check out Baynote, they have an awesome solution that they demo'ed for us a little while ago, we were blown away and can't wait to implement it.
There's a web search service heading in this direction called FuzzFind Web Search (http://www.fuzzfind.com).
FuzzFind.com is a mashup of the major search engines (Google, Yahoo, Windows Live) and social bookmarking sites (del.icio.us) to give the best results.
Results are grouped together, showing the rankings of the individual search engines and the popularity according to the social bookmarking community.
There’s also a feature that allows the user to tune and personalize the search results on-the-fly by simply adjusting the weight for each search source through the use of sliders.
http://www.fuzzfind.com
http://www.killerstartups.com/Web20/FuzzFindcom...
But I did come up with another idea as I thought about this. Since I lack the infrastructure to implement it, I'll just toss it out there, with the tiny hope that it's novel and that Google or some other search engine could implement it well.
It goes like this: Google are already trackking my searches and clicks. So they know when I search on 'error 12345', and which links I click. They probably also timestamp these entries. So: if they see me hit 4 links and stay on those links for less than 30 seconds each, then hit a 5th link and not continue searching with this particular query (or a closely related one) ... the first four links must have been junk, and the 5th one was the gold. It should gain pagerank while the first 4 links should lose rank.
The rest is just implementation.
Cheers!
I think social search based on my friends isn't going to help. My friends know as much as I do - which is nada. If I knew it, I wouldn't be searching for it. Besides, it's a lot easier to msn my buddy and ask him.
Lastly, I just bought a new camcorder which in itself is a horrible experience. I would have loved to know what camcorders guys at blogs like engagdet or gizmodo actually bought. If my search was somehow tied into those of influentials, now that would be cool.
Actually, it's no different than what Google is already doing with their pageranking system. Links from popular sites carry more weight than Spam blogs. In my vision of social search, my search results would be influenced by what guys like Seth Godin and Paul Graham search for.
Add to this the long tail where unique queries has lower satisfaction for users than one to three words.
They link to sites with the best content, and it gives you the best quality search engine on the web.
You can also call it Social Powered Search.
I agree it!
However, I think the privacy of search is also rightly raised as big issue.
Lots to think about - really fascinating!
Enjoy the future: try www.oneview.de.
Clearly social search is the next frontier and it will be fascinating to watch this race play out. The one thing that is definite is that this will be a period of trial and error. The fine line between privacy and performance will continue to be tested as human/search interaction continues to progress and be fine-tuned. Remember when Gmail first launched and the initial backlash against google "reading" your emails to tailor ads to your content? Now nobody thinks twice about it.
Great article and I look forward to following the next generation "arms race" of search!
How are user-generated suggestions non-intuitive? If I could tag a bunch of trusted friends as sources for referrals, that would immediately add a visual filter to my search results that could lead me towards a website that I might otherwise ignore.
I can see some of you furrowing your brow and thinking to yourselves: "Hang on a minute — isn't this what StumbleUpon is doing right now?"
And you'd be exactly right! Marissa is effectively dismissing StumbleUpon as being non-intuitive, when StumbleUpon is exactly the kind of thing Google should have been doing years ago...
Xoost - Your Social Search
http://xoost.com/about.php
Do you Search the Web for your favorite topics and you would like to share your search skills with your friends? Xoost is the only place for you. With Xoost you will web search what you like most, your search stream will be continuously added to your profile, and you will socialize with other Xoosters on the basis of common search interests. Your searches and related websites will be automatically stored in your account and you will be able to access them anytime. In addition, you can share your Xoost searches with your friends on other networks such as Facebook or Twitter and you can tag or delete any search and related website as you like most. Xoost is simple, viral, scalable, enjoyable and is currently in private beta test: join the beta if you like the concept. http://xoost.com/about.php
http://smallvilledizi.blogspot.com/
That's definitely web 3.0 stuff.
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