DISQUS

VentureBeat: Google’s next steps in television and print advertising

  • Rich Eicher · 1 year ago
    You do not necessarily need a barcode reader to have interaction between Print and Mobile. Advertisers can also use a Shortcode/Keyword which a reader can text to receive back mobile content. People are generally more familiar with sending a text message than 1)opening their application directory, 2) launching the j2me barcode reader, 3)then scanning the barcode. I believe when barcode readers are native on the phones camera application it will be the ultimate tool... until then , newspapers shoud offer readers both options.

    Print Mobile Classifieds
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    Print Mobile Ad's
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    Print Mobile Video News
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