http://venturebeat.disqus.com/News about Tech, Business and InnovationenWed, 30 Jan 2008 19:59:38 -0000http://venturebeat.com/2008/01/29/googles-next-steps-in-television-and-print-advertising/#comment-14682409<p>You do not necessarily need a barcode reader to have interaction between Print and Mobile. Advertisers can also use a Shortcode/Keyword which a reader can text to receive back mobile content. People are generally more familiar with sending a text message than 1)opening their application directory, 2) launching the j2me barcode reader, 3)then scanning the barcode. I believe when barcode readers are native on the phones camera application it will be the ultimate tool... until then , newspapers shoud offer readers both options.</p><p>Print Mobile Classifieds<br><a href="http://www.cellyspace.com/animations/banners/newspaper/ne01.swf" rel="nofollow noopener" target="_blank" title="http://www.cellyspace.com/animations/banners/newspaper/ne01.swf">http://www.cellyspace.com/a...</a></p><p>Print Mobile Ad's<br><a href="http://www.cellyspace.com/animations/banners/newspaper/ne03.swf" rel="nofollow noopener" target="_blank" title="http://www.cellyspace.com/animations/banners/newspaper/ne03.swf">http://www.cellyspace.com/a...</a></p><p>Print Mobile Video News<br><a href="http://www.cellyspace.com/animations/banners/newspaper/ne04.swf" rel="nofollow noopener" target="_blank" title="http://www.cellyspace.com/animations/banners/newspaper/ne04.swf">http://www.cellyspace.com/a...</a></p>Rich EicherWed, 30 Jan 2008 19:59:38 -0000