VentureBeat: Google and Salesforce create Ads-CRM partnership
booooring
· 2 years ago
adwords pretty much dont work for most highly targeted small businesses, as both google and salesforce know well. sure they work great for retailers and select service providers,but this does not overlap the salesforce user community well at all. this is a big nothing announcement!
Jon Miller
· 2 years ago
Although this alliance reconfirms the importance of mashing up Salesforce and Google into a seamless integrated process, the product side of the announcement falls short of addressing the real pain points that marketers feel when trying to use AdWords to drive new business leads.
In particular:
1) Landing pages are critical for driving conversions and improving ranking, but 3 out of 4 companies still send clicks to the home page. Google doesn't care because they still get paid for each click, but the marketer ends up with fewer leads. It’s just too hard to get the right IT support to have enough targeted pages, and the Google-Salesforce alliance provides no solution to this problem.
2) Bidding well is hard for most marketers, and Google-Salesforce provides no help for bid optimization. Again, this suits Google just fine since it's in their interest to have companies over-bid, but it leaves the marketer with suboptimal results.
3) A click is just the beginning of a business sales cycle. Only 25% of the people that click on an ad and fill out a form are ready to speak with a sales rep. Companies need to put in place a relevant and patient nurturing process that guides the prospect from the research stage to being truly "sales ready". Once again, the Google-Salesforce alliance doesn't address this gap in the marketer's business process.
Jon, this is a very good point: "Companies need to put in place a relevant and patient nurturing process that guides the prospect from the research stage to being truly 'sales ready'."
This requires an email drip marketing capability, offered by email newsletter marketing vendors like Aweber (http://www.aweber.com) and many others.
Relenta, a newer player on the small-business CRM block, has this capability built-in: http://www.relenta.com
Aditya
· 1 year ago
Hmmm.. looks interesting. But I'd always prefer open source applications and that's why I prefer sugar CRM But did you know that sugar crm already has these features offered?
Check out eSpecial Softech for some innovative Open Source CRM solutions..
All Comments
In particular:
1) Landing pages are critical for driving conversions and improving ranking, but 3 out of 4 companies still send clicks to the home page. Google doesn't care because they still get paid for each click, but the marketer ends up with fewer leads. It’s just too hard to get the right IT support to have enough targeted pages, and the Google-Salesforce alliance provides no solution to this problem.
2) Bidding well is hard for most marketers, and Google-Salesforce provides no help for bid optimization. Again, this suits Google just fine since it's in their interest to have companies over-bid, but it leaves the marketer with suboptimal results.
3) A click is just the beginning of a business sales cycle. Only 25% of the people that click on an ad and fill out a form are ready to speak with a sales rep. Companies need to put in place a relevant and patient nurturing process that guides the prospect from the research stage to being truly "sales ready". Once again, the Google-Salesforce alliance doesn't address this gap in the marketer's business process.
You can read more at http://blog.marketo.com/blog/2007/06/some_goril...
This requires an email drip marketing capability, offered by email newsletter marketing vendors like Aweber (http://www.aweber.com) and many others.
Relenta, a newer player on the small-business CRM block, has this capability built-in: http://www.relenta.com
But did you know that sugar crm already has these features offered?
Check out eSpecial Softech for some innovative Open Source CRM solutions..