DISQUS

VentureBeat: Google is neither buying or running many online display ads, but Microsoft and MySpace are

  • Don Jones - VentureDeal · 1 year ago
    Goog just opened up their AdManager system to a wider audience, after limiting it to initial trial users. I haven't used it yet, but I want to try it. It is an interesting small business complement to their newly acquired DoubleClick assets for large advertisers.
  • MG Siegler · 1 year ago
    Yeah, definitely looks intriguing Don. More options are always better.
  • centernetworks · 1 year ago
    Uhm MG - where does Google run ANY display ads at all? And #1 rarely needs to market, it's the others who do. That's why you see Apple running iPhone ads.
  • MG Siegler · 1 year ago
    Main point wasn't that Google isn't running them, more that they aren't showing them in large numbers on their sites - I just didn't want the title to be 4 lines long.
  • centernetworks · 1 year ago
    gotcha
  • Ryan · 1 year ago
    Is "Google Sites" the entire google content network?
  • T.Armstronger · 1 year ago
    Ditto.

    They run billions of impressions on the content network, you just don't know they're from Google. I don't think there is a way for Comscore or any other 3p to distinguish between the text ads and display ads on their network since they're all served by the same domain.

    Here lies Google's under-the-radar-rainmaker...insiders know just how much they're already making from display on the content network x-DCLK.
  • Svetlana Gladkova · 1 year ago
    What I find to be the most interesting about the stats issued by comScore is that Yahoo still has the highest reach of display ads to unique users - Yahoo is not the web property displaying more ads than anybody else but the reach of 72% seems to be amazing to me.
  • T.Armstronger · 1 year ago
    Reach can be misleading to advertisers. You need to look at frequency as well. BTW, the Google Network has the largest reach and you can run display, video or text advertising - any of those formats are valid.

    Would you rather hit ever person in the USA once or your target audience 4x.
  • Svetlana Gladkova · 1 year ago
    True, reach can be (and is) misleading often and Google obviously shows more ads of other types (I don't have stats but I tend to believe it must be on the top position if all ad types were combined). As for the choice between reaching US audience once or target audience 4x, the latter option is quite obvious unless you actually target all the US audience. And I'm not quite sure if Yahoo's second position is about it pushing less ads to each reached user or about it not being able to sell all the impressions it could potentially generate.
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