DISQUS

N · 2 years ago

Good luck with this one. There's been so much 'local' talk lately but to my mind no real progression from YP over the web. Not sure about the name grayboxx though. people buy brands right?

JTW · 2 years ago

when I search for GreyBoxx I get a bunch of naked old ladies

A. Smith · 2 years ago

There is a tremendous amount of hype over local search. There is also a pervasive assumption that people always want to "search" for information, even local information.

Eric, you made no mention of Ask which has a more comprehensive local search engine given the integration with several IAC properties. I mention Ask as they are losing search market share. Granted, their current ad campaign is horrendous, but more importantly, despite all the forecasts to the contrary, Ask is not seeing any growth in its' local search efforts around AskCity.com.

There is tremendous competition, lots of new gee whiz technologies, and a clear preference for newspapers in this area. I hope the best for GrayBoxx, but I think they are another gee whiz technology looking for a problem to solve.

Eric Eldon · 2 years ago

jtw: search for "grayboxx," instead :)

A. Smith: Yes, Ask is another one. And yes, there's hype around local search. Still, based on what I saw of Grayboxx's approach, I think they're doing something different that could work well.

Neal · 2 years ago

Grayboxx is taking on the problem of local "word of mouth" from a very interesting direction. I have played around with their product and found the results to be quite good and in alignment with what I might have expected. Bob and team will no doubt impact the local search space.

Evan · 2 years ago

I'll hold off on judging Grayboxx's local search capabilities until I have the opportunity to try it myself. But I am encouraged by Eric's testimonial, and by the fact that Rajeev Motwani is on Grayboxx's advisory board. What with Rajeev's brains and experience, I can't see him jumping on board a fly-by-night company. Maybe Grayboxx is on to something...