Re: Gydget raises funding round for celebrity widgets

Chris Morrison — Thu, 15 Nov 2007 16:46:08 -0000

Thanks, Mike. Great to hear about your other partnerships.

Interesting note on the cost of switching. I agree, in general. However, I wonder if there won't be some cyclical turnover, when bands are in between releasing albums or going on tour (and attention from fans, as a result, periodically drops).

Maybe there's no way to tell yet; it's still all pretty new. Good luck to both companies -- keep in touch.

Re: Gydget raises funding round for celebrity widgets

Mike Berkley — Thu, 15 Nov 2007 16:33:47 -0000

Thanks for the mention, Chris. And congrats to Gydget on the new funding.

Beyond Columbia Records, SplashCast is currently working with RCA, Zomba Records, Arista, Sony Legacy, Capitol Records, Island Def Jam, Geffen Records, and MTV on the music side of our business.

One thing to consider is that the switching cost of widgets is very high, due to their viral nature. Once an artist has a widget on 10,000 fan web pages, it is very difficult for the artist or label to alienate those fans by turning it off in favor of another widget.

Thanks, Chris.

Best,
Mike Berkley
SplashCast

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Re: Gydget raises funding round for celebrity widgets

Re: Gydget raises funding round for celebrity widgets