http://venturebeat.disqus.com/News about Tech, Business and InnovationenWed, 12 Sep 2007 12:49:03 -0000http://venturebeat.com/2007/09/10/immi-the-ad-company-wants-to-follow-you-around/#comment-14678171<p>a digital signature is made of the snippet of sound. no actual recording is transmitted. this signature is uploaded to a server which has the corresponding signatures of ads which are being tracked, and records when a match occurs. hence no conversations or actual recordings are disseminated from the phone.</p>David RWed, 12 Sep 2007 12:49:03 -0000http://venturebeat.com/2007/09/10/immi-the-ad-company-wants-to-follow-you-around/#comment-14678170<p>Ok, interesting concept... but, what I don't understand is how the company intends to measure how people react to hearing this advertisement...</p><p>Let's say I do see a trailer of a movie... From the trailer, this technology is going to be so smart that it will realize what movie it is? and not only that, but if I see the movie a year from now, it will recognize that I've seen that movie?</p><p>also, how can this phone track everything? what if I have headphones on? what if I am having a confidential business discussion? all of this will be recorded?</p><p>anyone have answers to these questions?</p><p>Aydin.</p>Aydin MirzaeeMon, 10 Sep 2007 21:28:15 -0000http://venturebeat.com/2007/09/10/immi-the-ad-company-wants-to-follow-you-around/#comment-14678169<p>Sounds like a good partner for the FBI</p>acheslowMon, 10 Sep 2007 19:13:56 -0000