DISQUS

VentureBeat: Incorporating social media: There’s no magic bullet

  • jaynepimentel · 5 months ago
    "While it’s popular these days to add a “social layer” to your company, it’s not always a smart move" - I agree. Companies that abandon social media projects are better off not investing the time to setup those campaigns than to execute poorly and risk looking bad to prospective clients/users.
  • Nick Tart · 5 months ago
    When determining what social media tools to use, take a look at your target market. Old people generally don't use Twitter. So if you're selling hearing aids, Twitter might not be worth your time. On the other hand, Twitter is getting so big it's stupid to ignore. Old people weren't using Facebook a year ago... Nice article, Shannon!
  • Mossappeal · 5 months ago
    Great summary. Objective, specific and helpful.
  • Vanessa Capozzi · 5 months ago
    "..your company website should be a core business tool." This is such a critical statement that many advertisers have seem to forgotten as they get caught up in the social media hype. Great article, very helpful. Thank you!
  • alex_seartek · 5 months ago
    There is no magic bullet indeed.
  • ChasUnderwoodIII · 5 months ago
    I'm in a big of a different situation because my product is my blog. I would love feedback on how to create a discussion around my posts at http://StuffRichPeopleLove.com. Has anyone had good successin stumulating conversations at their site?
  • milestechnologies · 5 months ago
    "A flip side of social marketing is you need to keep an eye on the chatter about your company to gauge your larger reputation." - Miles Technologies helps businesses to monitor and protect their online image with Online Reputation Management services.