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This is such a critical statement that many advertisers have seem to forgotten as they get caught up in the social media hype.  Great article, very helpful.  Thank you!&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Vanessa Capozzi</dc:creator><pubDate>Thu, 16 Jul 2009 08:31:29 -0000</pubDate></item><item><title>Re: Incorporating social media: There&amp;#8217;s no magic bullet</title><link>http://entrepreneur.venturebeat.com/2009/07/15/incorporating-social-media-theres-no-magic-bullet/#comment-12737988</link><description>&lt;p&gt;Great summary.  Objective, specific and helpful.  &lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">mossappeal</dc:creator><pubDate>Thu, 16 Jul 2009 07:54:27 -0000</pubDate></item><item><title>Re: Incorporating social media: There&amp;#8217;s no magic bullet</title><link>http://entrepreneur.venturebeat.com/2009/07/15/incorporating-social-media-theres-no-magic-bullet/#comment-12714452</link><description>&lt;p&gt;When determining what social media tools to use, take a look at your target market. Old people generally don't use Twitter. So if you're selling hearing aids, Twitter might not be worth your time. On the other hand, Twitter is getting so big it's stupid to ignore. Old people weren't using Facebook a year ago... Nice article, Shannon!&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Nick Tart</dc:creator><pubDate>Wed, 15 Jul 2009 17:03:19 -0000</pubDate></item><item><title>Re: Incorporating social media: There&amp;#8217;s no magic bullet</title><link>http://entrepreneur.venturebeat.com/2009/07/15/incorporating-social-media-theres-no-magic-bullet/#comment-12703729</link><description>&lt;p&gt;"While it’s popular these days to add a “social layer” to your company, it’s not always a smart move" - I agree. Companies that abandon social media projects are better off not investing the time to setup those campaigns than to execute poorly and risk looking bad to prospective clients/users.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">jaynepimentel</dc:creator><pubDate>Wed, 15 Jul 2009 12:25:50 -0000</pubDate></item></channel></rss>