DISQUS

VentureBeat: Involver wants to help companies market themselves to social network users

  • Tyler Willis · 1 year ago
    Hey Eric,

    Thanks for the comprehensive write-up, it was a great read! With regards to the Facebook applications, we've really focused on promoting community with our applications, and as such we reward many communal social interactions (like cheering on other members, or sending them stars as way of support) with points. While you do get a point bonus for signing up, it looks like the majority of your points came from the community -- I can't say it was all me, but I will claim responsibility for sending you one star -- which helped push you up towards 1000 points

    I also wanted to bring up one point, we felt really honored that a company like Serena, who is certainly ahead of the curve in corporate strategy on social networks, picked Involver to push their newest campaign (which is actually a sequel to the video that was popular on youtube). They did so because our plug-ins are built to convert views into actual results, which allowed them to use video marketing in a viral way and still keep strict measurement and results to judge ROI.

    I hope we can continue the discussion here, and I look forward to sharing new features and abilities with you as we continue to innovate our product.

    Thanks Again Eric,
    Tyler Willis
    Director of Marketing, Involver
    tyler@involver.com
  • Eric Eldon · 1 year ago
    Well, Tyler, thank you very much for the gold star! I look forward to hearing more from you guys.
  • jamalystic · 1 year ago
    This is great news at a timw when enterprise are just confuse on how to monetize socil networks. Let's see how it unfolds in the coming days and then may be this will turn out to be the soution to this puzzling question: How to Monetize Social Media? Nobody Knows(http://www.internetevolution.com/author.asp?section_id=466&doc_id=155826&F_src=flftwo)
  • Tyler Willis · 1 year ago
    Thanks! We are really excited about the response we've gotten so far from our clients, and it's a big reason we are starting a Pilot program, so that we can help more companies find success in this landscape.

    Thanks for the nice comment!
  • daniel james · 1 year ago
    Looks pretty cool to me, seems like a great way for companies to advertise their media content over the web without braking the bank.