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It was then and there when I was introduced to the Mac vs. PC wars and somehow I became a fighter defending Mac with all my might.
I kept wondering: how could this happen?
The answer was right in front of me: innovation and personalization!
Apple is unique, in almost everything it does, ranging from its products and services to its way of promoting and marketing them. Check out this as a proof of my argument: http://bit.ly/DopFL
I might not fully agree with the iNap application because in a way it promotes chaos, yet I do love the fact that they actually went to the degree of thinking of such an application!
Great gimmick which is what marketing success is all about!