DISQUS

Marek Pawlowski · 7 months ago

A little shocking that we're this far into the mobile advertising 'revolution' and targeting advertisements by keyword is being claimed as innovation.
matthaus · 7 months ago

Hi Marek,
good to see you as a VB reader.

Imo, mobile targeting is in its very early stages, despite talk and ppts around the "promise of mobile" at every industry conference I attend. Myself I am more shocked to see how many people believe notions without evidence presented to them.

The right question, imo, to get an estimate where we are with mobile targeting is to ask is which parameters have 1) gained traction with advertisers & 2) have given them a higher CTRs. Nobody has nailed mobile targeting as it's pretty hard problem to get progress on.

Whatever JumpTap did to get "three times as much clickthrough compared to ads in competing networks" is great work. I'm pretty excited to hear more details on tapMatch in the weeks to come.
Kiam Meng Choo · 7 months ago

TEst
David · 7 months ago

Hope it works ! Buying quality mobile traffic is not easy. If JumpTap have opened a new door here then its good news.
Fingers crossed !