DISQUS

VentureBeat: Lookery, the Facebook advertising network…with lots of data

  • Rodney Rumford · 2 years ago
    Nice interview with scott. I spoke with him a few weeks back for an hour and did a detailed post on what he is doing with Lookery here.

    http://facereviews.com/2007/07/18/advertising-i...

    Rodney Rumford
  • ANon · 2 years ago
    Those CPM rates are terrrrrrible, especially considering the possible targeting. He doesn't know what he's doing.
  • Jay (living in First Life) · 2 years ago
    What a joke. Even if they manage to build something mildly successful, Facebook will squeeze them by:

    a) Copying it and doing it better
    b) Making the revenue share terms awful

    Think about it, Facebook opens up the platform to let people develop apps and Facebook can let various approaches to things like advertising compete. It can watch to see which approach is winning, copy it or screw it by ruining the revenue share.

    Mark Zuckerberg is smarter than you lot.
  • Jonathan Dingman · 2 years ago
    Another win for OpenAds in my book!

    I'm a passionate supporter of OpenAds, they have an amazing product -- and it's FREE!
  • Scott Rafer · 2 years ago
    @ANON, yup the current rates are generic social run of site stuff i.e. not great. that's because our current ads fit that description. We aren't doing targeting until about aug 6. At that point we'll add gender, followed by age, location, etc. Prices will then be noticeably higher.

    @Jay, we think there are a few reasons why FB won't want to step on us. We could be wrong.
  • ANon · 2 years ago
    he doesn't get that demographics are pointless. you can use fql calls to ONLY display to the people the advertiser wants.

    doesnt' matter, fb will pwn them anyway.
  • Rex Dixon · 2 years ago
    Well the way I look at it - we are not the only company doing this. We will all learn as we get deeper into it.

    I have seen early reviews before, and that is one thing you have to keep in mind - we are in a new environment, inside a company that already said "Monetize your apps (that you wrote) how you want." So yes, Mark Zuckerberg opened up that door.

    Why? Why not should be the question.

    Rex
    Publisher Relations, Lookery
  • vyldlovcwg · 2 years ago
    Hello! Good Site! Thanks you! jpknlijutx
  • amir · 2 years ago
    That little fucker zuckerberg thinks like I do. He's doing a great job, altnhough I think Microsoft paid way too much.

    My latest creations done in the past 2 days
    http://apps.facebook.com/favoritesong
    http://apps.facebook.com/smartphone

    The api is FAST and easy to use. Facebook makes myspace look SLOPPY.
  • Eric Chen · 1 year ago
    The only ad network I have ever had success with was ViralyticsMedia.com. They are more of a site repping company, but if you can get in with them they are pretty solid. Customer support sucks, but they pay well.