VentureBeat - Latest Comments in Lookery, the Facebook advertising network…with lots of data

Re: Lookery, the Facebook advertising network…with lots of data

Eric Chen — Mon, 24 Mar 2008 16:41:02 -0000

The only ad network I have ever had success with was ViralyticsMedia.com. They are more of a site repping company, but if you can get in with them they are pretty solid. Customer support sucks, but they pay well.

Re: Lookery, the Facebook advertising network…with lots of data

amir — Sun, 18 Nov 2007 22:37:00 -0000

That little fucker zuckerberg thinks like I do. He's doing a great job, altnhough I think Microsoft paid way too much.

My latest creations done in the past 2 days
http://apps.facebook.com/fa...
http://apps.facebook.com/sm...

The api is FAST and easy to use. Facebook makes myspace look SLOPPY.

Re: Lookery, the Facebook advertising network…with lots of data

vyldlovcwg — Tue, 31 Jul 2007 15:16:35 -0000

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Re: Lookery, the Facebook advertising network…with lots of data

Rex Dixon — Fri, 27 Jul 2007 19:59:29 -0000

Well the way I look at it - we are not the only company doing this. We will all learn as we get deeper into it.

I have seen early reviews before, and that is one thing you have to keep in mind - we are in a new environment, inside a company that already said "Monetize your apps (that you wrote) how you want." So yes, Mark Zuckerberg opened up that door.

Why? Why not should be the question.

Rex
Publisher Relations, Lookery

Re: Lookery, the Facebook advertising network…with lots of data

ANon — Fri, 27 Jul 2007 16:19:24 -0000

he doesn't get that demographics are pointless. you can use fql calls to ONLY display to the people the advertiser wants.

doesnt' matter, fb will pwn them anyway.

Re: Lookery, the Facebook advertising network…with lots of data

Scott Rafer — Fri, 27 Jul 2007 14:44:01 -0000

@ANON, yup the current rates are generic social run of site stuff i.e. not great. that's because our current ads fit that description. We aren't doing targeting until about aug 6. At that point we'll add gender, followed by age, location, etc. Prices will then be noticeably higher.

@Jay, we think there are a few reasons why FB won't want to step on us. We could be wrong.

Re: Lookery, the Facebook advertising network…with lots of data

Jonathan Dingman — Fri, 27 Jul 2007 13:35:30 -0000

Another win for OpenAds in my book!

I'm a passionate supporter of OpenAds, they have an amazing product -- and it's FREE!

Re: Lookery, the Facebook advertising network…with lots of data

Jay (living in First Life) — Fri, 27 Jul 2007 13:10:08 -0000

What a joke. Even if they manage to build something mildly successful, Facebook will squeeze them by:

a) Copying it and doing it better
b) Making the revenue share terms awful

Think about it, Facebook opens up the platform to let people develop apps and Facebook can let various approaches to things like advertising compete. It can watch to see which approach is winning, copy it or screw it by ruining the revenue share.

Mark Zuckerberg is smarter than you lot.

Re: Lookery, the Facebook advertising network…with lots of data

ANon — Fri, 27 Jul 2007 10:04:27 -0000

Those CPM rates are terrrrrrible, especially considering the possible targeting. He doesn't know what he's doing.

Re: Lookery, the Facebook advertising network…with lots of data

Rodney Rumford — Fri, 27 Jul 2007 05:10:39 -0000

Nice interview with scott. I spoke with him a few weeks back for an hour and did a detailed post on what he is doing with Lookery here.

http://facereviews.com/2007...

Rodney Rumford