DISQUS

Voodoo · 1 month ago

Loomia's biggest sales todate come from it's investors. The day it's EBITDA positive then put out a press release.

This space is too crowded and an open source version is on the horizon. Site recommendations are a commodity now. The real value add is ad optimization and integration within SEM and site analytics. Umm and omniture has that locked. Again it's not about the sales lift at the page it's about the integration of all click stream and key word inputs both on and off site to optimize landing pages, SEM programs, email, affiliates, behavioral retargeting etc.

The rec space a la Loomia and Baynote is dead as a doornail. Even top tier players like Rich Relevance an MyBuys are really barking up the wrong money tree. Players like ValueClick and Omniture and Efficient Frontier and Dotomi have the right models and technology. They recognize that it's about site behavioral analytics plus key word inputs. Blending the dashboards to provide power users the capabilities to run a variety of queries and augment online marketing campaigns in real time is the actual customer need. Not "site recommendations."

Whoopee.