http://venturebeat.disqus.com/News about Tech, Business and InnovationenSat, 05 Sep 2009 14:45:32 -0000http://digital.venturebeat.com/2009/09/04/mashlogic-pulls-in-25m-for-a-page-view-lengthening-browser-add-on/#comment-16028731<p>Wow and I thought that advertising was taking a big downturn. Although I see this as a far more progressive format than traditional pop ups, I wonder how long it would take before surfers became annoyed with less than accurate contextual links and someone develops a blocking software. At least for Firefox anyway lol.</p>paulbainesSat, 05 Sep 2009 14:45:32 -0000http://digital.venturebeat.com/2009/09/04/mashlogic-pulls-in-25m-for-a-page-view-lengthening-browser-add-on/#comment-16011758<p>Camille,</p><p>You're right about the stigma of pop-ups, which is why we give our users the option of eliminating the pop-ups altogether. Having said that, our pop-ups NEVER have ads in them, and we've had surprisingly strong retention rates among our users.</p><p>We haven't put a lot of effort yet into explaining ourselves, so it's natural you might get the idea that our value proposition to publishers is that we generate more page views (which is a side benefit of using mashlogic on your site). But the real benefit of creating and sharing a mash of your web site is that any user who likes your site and decides to run your mash will get links back to your site from every relevant web page!</p><p></p>David CowanSat, 05 Sep 2009 00:13:54 -0000