http://venturebeat.disqus.com/News about Tech, Business and InnovationenTue, 22 Apr 2008 16:40:20 -0000http://venturebeat.com/2008/04/17/microsoft-buys-travel-site-farecast-for-115m/#comment-14684932<p>Anthony, we think this is all about contextual targeting and search. We posted about it here. Much more strategic acquisition than just about "getting back into travel."</p><p><a href="http://www.uptake.com/blog/travel_industry/farecast-is-microsoft-getting-into-travelor-into-contextual-targeting_253.html" rel="nofollow noopener" target="_blank" title="http://www.uptake.com/blog/travel_industry/farecast-is-microsoft-getting-into-travelor-into-contextual-targeting_253.html">http://www.uptake.com/blog/...</a></p><p>The battleground continues to be about search.</p>Elliott NgTue, 22 Apr 2008 16:40:20 -0000