DISQUS

Ted · 1 year ago

I like mint.com because they can afford a REAL domain name, and a short one with meaning!

Allan · 1 year ago

I wonder how much Mint had to pay to get the domain name. Was it a savvy financial decision?

imog · 1 year ago

"But today’s announcement of acquisition of Mint.com domain does show that the startup has strong financial backing. Any such transaction would have costed the startup anywhere between $50K to $200K."

Source: http://startupsquad.com/2007/05/23/mymintcom-ac...

imog · 1 year ago

Camille,

While comparing to this past January is interesting, I'd be more interested in seeing a comparison to September 2007. Is it natural for spending to ebb in the month of September compared to January? After all, January does follow up the the holiday season, while thru September its likely people are saving and preparing for the season.

Correlation is not causation is all... Likely it could be the recession causing this, but it could also be normal fluctuation throughout the year. The recession shouldn't give us tunnel vision. I'm no financial expert, and thus this analysis would be considerably more meaningful if the comparison were made to previous year trends in Mint for the same period. Does anyone have insights in regard to this?

Regards,
Matt Bidinger

joe · 1 year ago

Oh snap that data is now a gold mine for them.

Does it say in their legal policy you agree to allow us to sell your data? Not one user specifically, but cumulative?

anon · 1 year ago

i believe mint is leasing the domain from the owners (ny PE guys iirc) for hefty cash and a small equity stake (again, iirc). heard about the deal long ago, don't remember the exact particulars.

Liem · 1 year ago

500,000 users ... I think they exaggerated this number. Based on the auto increment id I received, the best they have is 100,000 users.

When a company that releases financial information lies, you know where it is heading. The government will knock on their doors.

Jason · 1 year ago

http://siteanalytics.compete.com/mint.com/

Our user count just shy of 500,000. We eclipsed 100,000 users in 2007 and 300,000 users in June '08.

I feel the domain name was a great purchase as it is immediately easy to communicate to others verbally without explaining the spelling, i.e. Amazon, Apple, etc. It's also a subtle reinforcer of credibility and stability, especially important in the financial sector. Purely from a brand name perspective, I liken it to Staples, as it suggests the category (a mint prints money) without being literal and thereby generic, and it's iconic.

imog · 1 year ago

Edit: See Jasons comment below, as he clarified what the numbers mean. This post is a misinterpretation.

So to Clarify, by "user count" they are talking unique visits. So Liem's user ID may reflect an approximate number of people who have registered, while the 500K number indicates the number of theoretical unique visits they are getting.

I say theoretical, because compete.com only estimates a sites userbase. They do some "sciency" stats things like try to normalize and account for demographics and such. In reality still, their results are an estimate inferred from compete.com users who report usage through a toolbar and an amalgamation of "ISP Partnership" data.

While competes numbers may be accurate or may be off the wall, its hard to tell in which direction they err and I do not see any statement of a confidence interval in their numbers. They are somewhat like Alexa and Quantcast, so the data should be given as much weight as one would put in either of those sources. I'd say, if they are up to 100K registered users then 500,000 unique visits is either overly modest or Mint has a fairly phenomenal conversion rate.

All things considered, I'd think compete has improved somewhat since 2006, when a prominent Googler blogged about underwhelming results:
http://www.mattcutts.com/blog/review-compete/

Jason · 1 year ago

I was only offering compete as an independent data point as Liem was questioning the honesty of our PR. I work for Mint and I know that's how many users we have. As for Liem's "auto-increment ID" I do not know what this is, Mint users use their email addresses to log in.

imog · 1 year ago

Gotcha, well that makes more sense now. Thanks for taking the time to clarify.

Off topic: Disqus is great. I'd love to see it, IntenseDebate, and/or Friendfeed find even more pervasive usage. It's a great way to find more cool content - Jason commented in his blog on an article by Alexander Vanelsas which had some interesting perspective.

melissa · 1 year ago

Mint.com is the most informative and helpful financial planning site on the web today. Much better than Intuit and more interactive.

Another site I really like is http://www..chillmybills.com.

melissa · 1 year ago

Mint.com is the most informative and helpful financial planning site on the web today. Much better than Intuit and more interactive.

Another site I really like is http://www.chillmybills.com.

edhardy622 · 1 month ago

British law student sues Abercrombie-Fitch for disability discrimination.
http://www.abercrombiefitchstore.co.uk