DISQUS

VentureBeat: Mobile ad network AdMob hits profitability, raises $15.7 million

  • pbreit · 1 year ago
    The link provided does not really conclude profitability. Mobile continues to strike me as a sub-optimal advertising platform.
  • Sean · 1 year ago
    Double-digit YoY growth in Indonesia, the Phillipines, and Nigeria. Is the majority of their growth to advertising markets with low CTRs and low cost-per-click?

    Quoting growth in ads served when the service is primarily monetized via clicks is not the most interesting number. I'd like to see clicks per country instead and eCPM.

    VERY BACK-OF-ENVELOPE MATH:

    (US Ads serverd 1.9B) * (CTR of 0.50%) = 9,963,660 clicks * (Average CPC of $0.15) = about $1.5M. Assume AdMob takes 30% of that = $450k/month of about $5.3M a year from the US market. Global it would be around $13M in click revenue.

    I have no idea how many employees, let's guess 75 at fully-loaded cost of $200k in the valley = $15M/year.

    So the numbers aren't _that_ far off but there are a lot of assumptions like average CTR and CPC/CPM splits.

    Does anyone have any more insight? Am I way off on the numbers?
  • Gerard · 1 year ago
    Does not seem too bad, would value changing notes with you
  • edhardy622 · 2 months ago
    British law student sues Abercrombie-Fitch for disability discrimination.
    http://www.abercrombieshop.us