VentureBeat - Latest Comments in Mobile ad network AdMob hits profitability, raises $15.7 million

Re: Mobile ad network AdMob hits profitability, raises $15.7 million

Guest — Tue, 13 Oct 2009 03:46:12 -0000

British law student sues Abercrombie-Fitch for disability discrimination.
http://www.abercrombieshop.us

Re: Mobile ad network AdMob hits profitability, raises $15.7 million

Gerard — Tue, 02 Dec 2008 16:44:04 -0000

Does not seem too bad, would value changing notes with you

Re: Mobile ad network AdMob hits profitability, raises $15.7 million

Sean — Wed, 22 Oct 2008 10:33:31 -0000

Double-digit YoY growth in Indonesia, the Phillipines, and Nigeria. Is the majority of their growth to advertising markets with low CTRs and low cost-per-click?

Quoting growth in ads served when the service is primarily monetized via clicks is not the most interesting number. I'd like to see clicks per country instead and eCPM.

VERY BACK-OF-ENVELOPE MATH:

(US Ads serverd 1.9B) * (CTR of 0.50%) = 9,963,660 clicks * (Average CPC of $0.15) = about $1.5M. Assume AdMob takes 30% of that = $450k/month of about $5.3M a year from the US market. Global it would be around $13M in click revenue.

I have no idea how many employees, let's guess 75 at fully-loaded cost of $200k in the valley = $15M/year.

So the numbers aren't _that_ far off but there are a lot of assumptions like average CTR and CPC/CPM splits.

Does anyone have any more insight? Am I way off on the numbers?

Re: Mobile ad network AdMob hits profitability, raises $15.7 million

pbreit — Wed, 22 Oct 2008 04:19:13 -0000

The link provided does not really conclude profitability. Mobile continues to strike me as a sub-optimal advertising platform.