DISQUS

VentureBeat: Mobile ad spending rises as iPhone effect kicks in

  • Rolv E. Heggenhougen · 1 year ago
    Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company?

    You have a website.
    You send emails.

    Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?

    No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.

    Now that all modern cell phones are NTML compatible this seems like an obvious option.
  • Megan · 1 year ago
    With iPhone usage continuing to soar and mobile internet advertising increase, it's important to remember the importance of delivering a mobile-optimized post-click experience, or a mobile-optimized landing pages. I've noticed so many Fortune 100 brands that still send iPhone users to regular deep links within their website. That's a great way to waste an expensive click!
  • OB · 1 year ago
    good piece
  • Jan Beckers · 1 year ago
    Than you Matthaus, great and very insightful article!
  • Jim · 1 year ago
    Great post Matthaus thanks! We've heard from partners also that the mobile budgets out there are so discretionary there's really nothing meaningful to be gained by cutting them. The next two quarters will tell.
  • Ben Bickford · 1 year ago
    Insightful Matthaus ... thanks! As Mobile commerce reaches the mobile masses (not just early adopter iPhone users) it will turn this mobile advertising ripple into a wave then into a tsunami ... get ready 'cause it won't be long before you hear me shouting "Surf's up!" while riding the big one :-)
  • edhardy622 · 2 months ago
    British law student sues Abercrombie-Fitch for disability discrimination.
    http://www.abercrombieshop.us