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http://venturebeat.com/2007/11/15/more-about-the-google-ads-that-run-inside-facebook/
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VentureBeat: More about the Google ads that run inside Facebook

Scott Rafer · 2 years ago

Nope, we don't use keywords at all. We're anonymous demographics only.
Eric Eldon · 2 years ago

Thanks for clarifying, Scott. I've edited to reflect this.