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It makes sense that a company would handle reputation data across multiple sites. The key will of course be critical mass, but if anyone out there knows how to make this type of venture successful, it's Auren.
Contrary to what others are thinking, I feel RapLeaf need not take on eBay any time soon. Challenging eBay might happen later, I suppose. Rather, I think Auren has a far more fascinating, more imprtant, and equally valuable idea. I'd call RapLeaf the eBay rating system for the rest of us. This can be a great service, if it can reach a tipping point. If RapLeaf succeeds, then the e-commerce space will be nicely covered by two reputation systems which are effectively identical in appearance and functionality: one that is eBay's huge walled garden and a twin service that covers (if RapLeaf delivers on its ambition)rating information for pretty much everything else. Personally, I believe this *could* be a great big giant step for the ecommerce space.
Why don't we establish ratings for everything?
As an Internet user you, probably, have already tried to find ratings on some things which you consider to buy, use or get more information on. It may be services (hosting, design or movie rentals), public figures, consumer goods, articles or books, news, movies, beer, hotels, websites and much more.
You have, perhaps, seen thousands of fragmented websites, discussion forums, which force you to dig for the information even more.
With Ratingo you got one-stop shop, where you can find what people think (and why) about all you have been searching for before.
ratingo.com