Second area is pretty much search and requires again, urge to search for pizza. I think better we serve, as daily need basis, incorporate ad into those activities, that could be killer model. e.g. I buy groceries from local Safeway or something. To change my habit, use something to provide me something which will attract me towards other store. Or better, Safeway more business in any case, that is ad served on my habit without feeling me bombarded.
Nathan Sassover
· 3 years ago
Baris, We are now testing in-program placement of videos in addition to the pre-roll type of spots we also have from brand advertisers
WorldNetCast's focus is location-based TV with over 300 channels on air at present in all major metros worldwide. PR/media placement and marketing communications groups have already integrated our Internet broadcast network into their client's strategic marketing and branding initiatives. Current advertisers include American Express, Ford Motor Co., US Postal Service, Sotheby's Intl Realty, ReMax Realty, Holiday Inn, the FoodNetwork cable channel, and an array of financial/medical/healthcare groups.
Our OmniviewQuickload feature enables uploads of all video formats as well as Geographic targeted broadcasting of video programming, PR/branding and advertising to local / regional / national and international locations by specific city/state names--all of this by simply utilizing our BroadcastCenter console online at
An updated WorldNetCast Overview is enclosed. We look forward to your comments and input.
Regards, Nathan Sassover CEO WorldNetCast.com 9301 Wilshire Blvd., Ste. 300 Beverly Hills CA 90210 310 205 8900 - main 310 276 9903 - fax info@WorldNetCast.com
WorldNetCast--The Internet Broadcast Network Overview September 2006 WorldNetCast is a next generation internet broadcast network based on a geocentric online TV strategy which integrates a branded TV network ranging from metro broadcast portals to micro targeted communities.WorldNetCast provides a true multi-hundred channel location-based Internet broadcast network with local/regional branded channels globally and deliverable to all mobile platforms.
.In summary, WorldNetCast replicates the local affiliate dynamics of broadcast TV as it originated in the 1950s, except utilizing location-based proper names instead of local call letters. (For example, CaliforniaTV.org, SouthernCaliforniaTV.com, LANewsTV.com, LALocalTV.com, LosAngelesNewsTV.com rather than KNBC-Channel4 LosAngeles.) With over 300 B2B and B2C channels, in the top 50 DMAs, scaling to over 1100 channels by year end, with full availability to mobile platforms, this is the next iteration of the video-enabled Net as we see it. WorldNetCast enables a much more dynamic presence for municipal/state/pan-regional news,information, entertainment and social networking
WorldNetCast provides the distribution infrastructure, content aggregation within online TV channels and comprising ad units ranging from 30 seconds to 30 minute documercial/advertorials. Utilizing our Omniview platform for high impact TV streaming--no waiting-no software downloads, WorldNetCast also links to municipal/state/regional economic development agencies, Chambers of Commerce, convention & visitor bureaus and tourism groups to cross promote these channels. Additionally, we have aligned with DRTV/ PR and marketing groups paying us for placement of their content to reach specific demographic zones within our highly targetable network, ranging from metro regions to clustered zip codes by specific communites.
The following is a small cross section of the network: (Click on BreakingNews to view initial content.)
I think there will be a great opportunity for companies to create destination sites where advertisers can be integrated as part of the content (something we look for at Formative Ventures), to the point if you asked people "What do you think of the ads on this page?", their reply might be "What ads?"
Next gen online ads, just like many offline ones, should provide subjective quality elements to allow consumers to make a choice. Imagine an online ad for a local restaurant where the daily specials, online review or integrated coupons are merely part of the ad - the consumer benefits by perusing the ad and can make a choice to become a customer, and the advertiser wins these customers by being creative and informative. Let's get these ads to prompt action by the consumers.
Eric Lamond
· 3 years ago
New media / same challenge. How to get advertising noticed, engage the viewer/consumer and move them to the desired action. Same problem: How to move above the clutter and get past the conumers' 'Tivo mentality' of bypassing ads everywhere. Ads as content or integrated into content has great potential. Solve the challenge and the payoff, especially in the virtual world, will be enormous.
TomBomb.com
· 3 years ago
All customers want is love--they will tolerate the indiginity of eyeballnapping as long as they feel it is done with respect. Product placements done without affection will be a turn off.
Wayne Ma
· 3 years ago
Do digital magazines have a role in these new online advertising models?
Maizal Munif
· 3 years ago
The Escape Pollution Project attempts to capture online advertising dollars by bringing offline local advertising to an online global audience in a unique way.
"For Escape Pollution, the motivation aims towards protecting the environment and promoting the local cities as tourist destinations. The benefit to advertisers of brand recognition (environmentally friendly) is more prominent on the Escape Pollution site. The project also promotes the Ford Escape Hybrid and Hybrid vehicles in general."
Wayne, Of course digital magazines. Especially if they can somehow be integrated into virtual worlds.
Julia French
· 3 years ago
Will mobile phones become another way for advertisers to reach you? With Europe ahead in mobile technology, will the US now focuses on Mobile. Giving yet another venue for ads to reach the youth demographic?
Jo,SanKu
· 3 years ago
"Ads as very personalized information or content" will bring another revolution in online advertisement. Search Engines as key information channels will be ultimate winners. They could position as anything when Ads is something far beyond current Ads. There might be people who would subscribe to Ads because of their value.
ronald pruett
· 3 years ago
Good story. Am curious about the lack of mention regarding RSS. Any comment? Thanks
Baris Karadogan
· 3 years ago
RSS is a great tool that one can imagine playing a role in all three kinds of ads, one of which could be subscribing to in game events. Sounds like you have something in mind already, could you elaborate?
All Comments
We are now testing in-program placement of videos in addition to the pre-roll type of spots we also have from brand advertisers
You may already be aware of our Internet TV platform, www.WorldNetCast.com and featured channels, www.BloggerTV.com , our branded local online search venue, www.YellowPagesTV.com (in Beta) and emerging mobile platform, www.NetMobileTV.com -see overview below:
WorldNetCast's focus is location-based TV with over 300 channels on air at present in all major metros worldwide. PR/media placement and marketing communications groups have already integrated our Internet broadcast network into their client's strategic marketing and branding initiatives.
Current advertisers include American Express, Ford Motor Co., US Postal Service, Sotheby's Intl Realty, ReMax Realty, Holiday Inn, the FoodNetwork cable channel, and an array of financial/medical/healthcare groups.
Our OmniviewQuickload feature enables uploads of all video formats as well as Geographic targeted broadcasting of video programming, PR/branding and advertising to local / regional / national and international locations by specific city/state names--all of this by simply utilizing our BroadcastCenter console online at
http://www.citiestv.com/
An updated WorldNetCast Overview is enclosed. We look forward to your comments and input.
Regards,
Nathan Sassover
CEO
WorldNetCast.com
9301 Wilshire Blvd., Ste. 300
Beverly Hills CA 90210
310 205 8900 - main
310 276 9903 - fax
info@WorldNetCast.com
WorldNetCast--The Internet Broadcast Network
Overview
September 2006
WorldNetCast is a next generation internet broadcast network based on a geocentric online TV strategy which integrates a branded TV network ranging from metro broadcast portals to micro targeted communities.WorldNetCast provides a true multi-hundred channel location-based Internet broadcast network with local/regional branded channels globally and deliverable to all mobile platforms.
.In summary, WorldNetCast replicates the local affiliate dynamics of broadcast TV as it originated in the 1950s, except utilizing location-based proper names instead of local call letters. (For example, CaliforniaTV.org, SouthernCaliforniaTV.com, LANewsTV.com, LALocalTV.com, LosAngelesNewsTV.com rather than KNBC-Channel4 LosAngeles.) With over 300 B2B and B2C channels, in the top 50 DMAs, scaling to over 1100 channels by year end, with full availability to mobile platforms, this is the next iteration of the video-enabled Net as we see it. WorldNetCast enables a much more dynamic presence for municipal/state/pan-regional news,information, entertainment and social networking
WorldNetCast provides the distribution infrastructure, content aggregation within online TV channels and comprising ad units ranging from 30 seconds to 30 minute documercial/advertorials. Utilizing our Omniview platform for high impact TV streaming--no waiting-no software downloads, WorldNetCast also links to municipal/state/regional economic development agencies, Chambers of Commerce, convention & visitor bureaus and tourism groups to cross promote these channels. Additionally, we have aligned with DRTV/ PR and marketing groups paying us for placement of their content to reach specific demographic zones within our highly targetable network, ranging from metro regions to clustered zip codes by specific communites.
The following is a small cross section of the network: (Click on BreakingNews to view initial content.)
www.NewYorkCityTV.com
www.CaliforniaTV.org
www.SouthernCaliforniaTV.com
www.NevadaTV.com
www.OregonTV.com
www.CenturyCityTV.com
www.PalmSpringsTV.com
www.ScandinaviaTV.com
www.IcelandBusinessTV.com
www.MiddleEastTV.com
www.ParisBusinessTV.com
www.BeijingTV.com.cn
www.ShanghaiTV.com.cn
BreakingNews: We have also recently added our Health&Wellness Channel Group which includes:
www.MaleAging.com
www.FemaleAging.com
www.DepressionCures.com
www.ArthritisReduction.com
www.SleepandInsomnia.com
www.GeneralWellBeing.com
I think there will be a great opportunity for companies to create destination sites where advertisers can be integrated as part of the content (something we look for at Formative Ventures), to the point if you asked people "What do you think of the ads on this page?", their reply might be "What ads?"
Next gen online ads, just like many offline ones, should provide subjective quality elements to allow consumers to make a choice. Imagine an online ad for a local restaurant where the daily specials, online review or integrated coupons are merely part of the ad - the consumer benefits by perusing the ad and can make a choice to become a customer, and the advertiser wins these customers by being creative and informative. Let's get these ads to prompt action by the consumers.
"For Escape Pollution, the motivation aims towards protecting the environment and promoting the local cities as tourist destinations. The benefit to advertisers of brand recognition (environmentally friendly) is more prominent on the Escape Pollution site. The project also promotes the Ford Escape Hybrid and Hybrid vehicles in general."
Full Interview: http://www.marketingshift.com/2006/5/interview-...
Couldn't agree with you more.
Wayne,
Of course digital magazines. Especially if they can somehow be integrated into virtual worlds.
There might be people who would subscribe to Ads because of their value.
Thanks
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