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Does Avatar represent the future of movies? Maybe not
At its peak in 2000, The San Jose Mercury News had a Sunday circulation of 326,839 subscribers, according to the newspaper. Last September, the company counted 278,470 Sunday subscribers, a drop of about 15 percent. Revenue from the company's help-wanted ads fell to $18 million a year from more than $118 million, according to the paper. The newsroom was whittled to 280 people from 404, a 30 percent decline.
Magazines are probably in the same boat, especially those that focus on the younger generation and technology savvy people. I wrote a blog on this subject today.
http://dondodge.typepad.com/the_next_big_thing/...
http://www.economist.com/opinion/displayStory.c...
Cramming has a very high risk of failure and typically follows these steps:
* Dismiss the new innovation as inferior or incomplete initially;
* Improve the new innovation to their higher standards;
* Graft the innovation, once it is good enough, onto their current products;
* Maintain current business model;
* Maintain current business processes.
Newspaper publishers can step out of the muck of the Online Manifestor and consider only four simple questions, inspired by a clear-thinker:
* What is it that information consumers value and pay for?
* What do newspaper companies need to become to deliver that?
* What will we do about it?
* If the newspaper business is dead/dying, why is Metro International expanding and gaining share in 21 countries?
More details on disruption of the media at:
http://www.ondisruption.com/my_weblog/media_mel...
http://www.ddmcd.com/newspaper_crisis.html