DISQUS

VentureBeat: Ntag raises $8.3M more for event social networking

  • Vapid Valerie · 2 years ago
    $168 billion market? Could that possibly be right?

    And, even if it is right, what portion of that is spent on nametags and personal networking devices?
  • Matt Marshall · 2 years ago
    I did a double-take on that too. The company just said "market" and did not specify. I'll see if they have anything more on that...
  • A. Smith · 2 years ago
    This is a great example of a solution looking for a problem.
  • Matt Marshall · 2 years ago
    Here's more, straight from a company representative, to explain what is meant by the $168 billion number:

    "The entire event market -- trade shows, association meetings, corporate events makes up $168 B. The numbers come from a study called Futurewatch, funded by American Express and MPI -- the Meeting Planners International association.

    nTAGs are typically used by events with 50 people and up so the market for badges is considerably smaller and hasn't been delineated. In theory, any business that has a meeting -- of any type -- with at least 50 people is a target for nTAGs. I wish I could give you #s, but IDC and Dataquest don't cover this end of the tech market so we rely on #s from the meeting planners."
  • Steve · 2 years ago
    This is stupid business idea. The investors, by definition, are morons.
  • Brandon · 2 years ago
    WOW... A. Smith & Steve I agree. I looked at the vids on nTag's site. How is this a sustainable business. How did they convince VC's to give them funding.
  • Jimmy Huen · 2 years ago
    Many years ago, I've read somewhere that in Japan , something similar has been used to bring together ordinary folks that want to get "Introduced". A device will vibrate silently if you walk pass someone at the grocery isle or the train station for example, that have the right natch of pre-defined qualities.

    I've always love that idea for Joe Schmoe on the street.
  • James · 2 years ago
  • American Express Company · 2 years ago
    Thanks for the info about Ntag raises $8.3M more for event social networking!