DISQUS

VentureBeat: One reason why StockTwits is growing: Those Twitter ads

  • graubart · 7 months ago
    I think Twitter's very smart to provide free ad links to partners. What separates Twitter today is that there's an ecosystem growing around them - clients like Seesmic and TweetDeck and apps like StockTwits. The more traffic they send to the members of their ecosystem, the more entrenched Twitter becomes in the user workflow. So, pushing the traffic out to partners helps Twitter increase usage while also raising the barrier to entry for others. Smart move.
    And, as you point out Eric, this lays the groundwork to make it easy to charge down the road if they want to.
  • atul · 7 months ago
    Not only do these Twitter ads drive traffic, they also pass on a lot of Page Rank juice of the millions of Twitter user pages. It will be interesting to see how some of the sites performs once they are no longer the text ad(s) of the month. For example, traffic for exectweets and marchtweetness tanked after their initial twitter ad (http://siteanalytics.compete.com/exectweets.com/)
  • howard lindzon · 7 months ago
    Thanks Eric -

    The Twitter ad drove tremendous signups for us which will definitely slow going forward, but our page views and traffic and time on site will again keep going up as aoption is very high.

    The subscribers and intital page views that twitter drove are much like Digg traffic. zip in, zip out. Thats of no interest to us but Twitter has def got something there with the ad box. the scarcity of ads probably made so many MORE people click on them
  • Rodney_Rumford · 7 months ago
    Eric,

    Nice blog post. Who did you email and ask for stocktwits to be included in the twitter ads? I want to have http://www.tweetphoto.com included in that list as we have has positive reviews in mashable and techcrunch

    Feel free to DM me. cheers!
  • Eric Eldon · 7 months ago
    I didn't email anyone at Twitter -- StockTwits did. They're the ones to ask about it.
  • Donald Porter · 6 months ago
    I have the same question as Eric.

    Quoqu.com ( http://quoqu.com )is similar to stocktwits, but provides full market data, news, interactive charts and uplaod etc. It runs on it's own twitter-like system but also has the option of posting a member's trading status updates to twitter.